Associate Director, Content Marketing

Location:

Pay Range:

Responsible for leading all content marketing strategies, driving compelling and high-impact content to enhance brand presence, engage diverse audiences, and significantly contribute to the long-term growth of the company and its partner practices. The Director will oversee the creation, execution, and optimization of premium content across multiple channels, including magazines, newsletters, blogs, patient stories, case studies, infographics, videos, and more. This role requires exceptional leadership, strategic foresight, and the ability to manage multiple projects in a fast-paced, evolving environment. Strong communication skills, attention to detail, and the ability to influence cross-functional teams are essential.

• Strategic Leadership: Develop, lead, and refine the company's overarching content marketing strategy to position the organization as a premier community oncology resource. Spearhead initiatives to grow brand awareness and engagement across all key platforms.

• Content Development & Oversight: Oversee the creation and management of a comprehensive editorial calendar, ensuring consistent delivery of high-quality content that aligns with organizational goals.

• SEO & Digital Growth: Lead SEO initiatives to improve rankings, drive organic traffic, and enhance lead generation and conversion rates. Identify emerging opportunities in content marketing to maximize business impact.

• Cross-Functional Collaboration: Partner with subject matter experts, department heads, practice leaders, and external vendors to ensure alignment across marketing efforts.

• Performance Metrics & Optimization: Monitor and evaluate content performance using key analytics, adjusting strategies to continuously improve results.

• Regulatory & Compliance Adherence: Ensure all content complies with regulatory requirements and organizational policies.

Education: Bachelor's degree in marketing, communications, journalism, or a related field. Master's degree preferred. Previous Experience:

• 8+ years of experience in marketing/content marketing, with 2 years in a leadership role.

• Extensive experience in healthcare communications, with proven success in creating impactful healthcare or medical content. Media experience is a strong asset.

• Deep understanding of project management principles and demonstrated experience managing complex, multi-channel marketing campaigns.

• Expertise in managing websites, SEO, social media, and content distribution platforms.

• Strong grasp of marketing analytics and performance metrics.

Core Competencies/Capabilities:

• Strategic Leadership & Innovation: Ability to develop long-term strategies while remaining agile to market changes. Demonstrates visionary thinking to introduce new, innovative marketing tactics.

• Analysis & Critical Thinking: Strong analytical skills, with the ability to interpret data, identify trends, and make informed decisions.

• Collaboration & Interpersonal Skills: Adept at building and maintaining relationships across various departments and external stakeholders. Encourages diversity of thought and fosters a collaborative work environment.

• Communication Excellence: Exceptional written and verbal communication skills, with the ability to tailor content to diverse audiences and deliver compelling presentations.

• Brand Stewardship: Strong business acumen with a deep understanding of brand management best practices, leveraging them to foster strong internal and external relationships.

• Operational & Project Management: Proven track record of managing multiple projects from conception to execution while maintaining focus on deadlines, quality, and results.

• Self-Management: Highly organized with the ability to manage time and conflicting priorities in a fast-paced environment, while continuously seeking professional development opportunities.

• Travel: Expected travel to various company locations to meet business needs, including overnight stays (up to 25%).

• Licensure & Certification: Valid driver's license is required. Must comply with the company's Driver Safety Operations and Motor Vehicle Records Check Policy.

• Standard Workdays/Hours: Monday to Friday, 40 hours, with office hours between 7 am and 6 pm. Flexible scheduling as agreed with leadership, including occasional evenings and weekends as needed.

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