Vice President, Product Marketing Strategy and Ops

Thomson Reuters
life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k)
United States, New York, New York
3 Times Square (Show on map)
Nov 16, 2024
We are seeking a dynamic and strategic Vice President of Product Marketing to lead our Go-to-Market (GTM) strategy and operations across all Thomson Reuters product families. The ideal candidate will have a proven track record of driving impactful GTM initiatives, fostering cross-functional collaboration, and leveraging customer insights to inform strategy and execution. This role is critical in enhancing our market presence and ensuring our solutions resonate with our customers' needs. About the Role In this opportunity as VP, Product Marketing Strategy and Ops, your key responsibilities will include: 1. Drive GTM Strategy and Operations: Lead and influence cross-functional teams, including product marketing, product management, commercial excellence, marketing, and field teams to develop and execute comprehensive GTM strategies for Thomson Reuters' diverse product portfolio. Ensure alignment and integration of GTM plans across various product families to maximize market impact and business growth. Foster a collaborative environment to drive critical GTM initiatives, enhancing market velocity and impact. 2. Customer Advocacy and Evangelism: Collaborate with sales and marketing to design and implement robust customer advocacy and evangelism programs across all Thomson Reuters segments. Build and mature the customer advocacy pipeline, supporting customer content creation and high-impact advocacy to aid sales efforts. 3. Market Research and Customer Centricity: Initiate and drive market research initiatives to inform GTM strategies including product roadmap(s), pricing/ packaging of our products, and customer value proposition Collaborate with product management, demand-generation and sales to bring the voice of our customer into product offerings and GTM strategies. 4. Competitive Intelligence: Design and implement competitive intelligence programs to provide real-time insights to the sales and marketing teams. Drive competitive research and GTM strategies to highlight and elevate Thomson Reuters' key competitive differentiators in the market. About You You're a fit for the role of VP, Product Marketing Strategy and Ops if your background includes: Bachelor's degree required; MBA preferred. 10+ years of experience in product marketing or related field. Experience leading end-to-end product marketing strategy for large enterprise software companies, with demonstrated success. Ability to understand complex technology concepts and translate them into simple language for non-technical audiences. Knowledge of go-to-market strategies, competitive analysis, and market research techniques. Strong understanding of customer lifecycle marketing principles, including segmentation, messaging, and campaign execution. Excellent communication skills both written and verbal with ability to convey complex ideas concisely. Ability to manage multiple projects simultaneously without sacrificing quality or deadlines. Demonstrated leadership abilities with the ability to inspire teams towards common goal. Strong interpersonal skills with proven ability to build strong relationships internally and externally. Highly organized with attention to detail, problem solving mindset, and ability to adapt quickly under pressure. Self-starter who can thrive in fast paced environment while meeting tight deadlines. Familiarity with Agile methodology preferred but not required. #LI-JK3 What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking. Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact. Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The location(s) for this role include one or more of the following metro locations: Los Angeles, New York City, San Francisco, Washington, DC. The base compensation range for the role in any of those locations is $192,500 - $357,500. The base compensation range in other locations may vary. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. Protect yourself from fraudulent job postings click here to know more. More information about Thomson Reuters can be found on https://thomsonreuters.com.