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Brand Manager - Chips

Campbell Soup Company
life insurance, paid time off, sick time, 401(k)
United States, New Jersey, Camden
1 Campbell Place (Show on map)
Nov 15, 2024

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell's offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

As a Brand Manager you will be responsible for taking charge of one of our fantastic, high growth chips brands (Cape Cod, Kettle and Late July) and charting the next chapter in its success story.

There is such tremendous upside to this brand and the right candidate for this role must be able to navigate between the day-to-day business deliverables and setting the long-term course for growth and success.

What you will do...

  • Strengthen and refine the brand positioning & consumer proposition
  • Develop and deliver the annual business plan
  • Partner with communications teams to establish our voice in the market
  • Lean in with our innovation team to bring to life the best additions to our lineup
  • Manage full P&L by partnering with cross functional partners to drive growth
  • Lead a team of 1-2 direct reports and help to develop and coach the next level of brand managers

Who will you work with...

  • Brand Teams for Salty
  • Integrated Marketing
  • Insights
  • Innovation
  • R&D
  • Sales
  • Finance

What you will bring to the table... (Must Have)

  • Bachelor's Degree
  • 5 years experience in Consumer Brand Management in house at a large consumer facing company
  • Proven portfolio brand strategy development using a disciplined approach
  • Demand Planning and Forecasting experience - managing monthly consumption analysis and volume forecasting
  • Experience developing category and customer strategies to win with clear compelling stories
  • Consumer first mindset in developing brand communication strategies
  • Strong collaboration skills to bring to life In-Market Activations and define launch scenarios
  • Experience leading complex and large cross-functional teams, including external agencies
  • Experience with Circana/IRI, Nielsen & SPINS

It would be great if you have... (Nice to Have)

  • MBA (Strongly preferred)
  • Experience at large CPG companies or food CPG companies

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$144,200-$207,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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