Lifecycle Marketing Manager

Your Title: Lifecycle Marketing Manager

Job Location: Remote USA

Our Department: Transportation & Logistics

Are you passionate about executing, partnering, and being an integral part of revenue generation?

What You Will Do

Trimble Transportation is seeking a talented Marketing professional to join our revenue marketing team!

As the Lifecycle Marketing Manager, you will develop and execute marketing campaigns that drive customer engagement, acquisition, expansion, and conversion. You will partner with sales teams to run multi-channel campaigns, including in-person events, supporting our go-to-marketing strategy.

This role will report to the Director of Lifecycle & Field Marketing and will play a key role in revenue generation and bringing emerging products to market through named accounts and customers.

• Plan marketing campaigns aligned with business goals and revenue targets, adapting to the unique nuances of products and solutions offered within North America.

• Track and report on campaign and event performance, analyzing data to provide insights and recommendations for improvement.

• Build email nurtures and drip campaigns, including email triggers and a/b testing, throughout the customer lifecycle.

• Map lead-customer lifecycle journey and create new initiatives for key stages of the journey.

• Collaborate with sales, product, and marketing to develop targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions.

• Execute end-to-end marketing programs inclusive of email campaigns, webinars, in-person events, etc. to drive qualified leads and build pipeline.

• Ensure leads are followed up on promptly and receive a best-in-class experience no matter what program they engage with.

• Provide marketing support for sales enablement, product launches and promotions, etc.

• Coordinate with creative and content teams to develop engaging marketing materials.

• Utilize customer data to identify behavior/pain points/where content is needed and ideate solutions to improve and drive revenue

What Skills & Experience You Should Bring

• 5+ years of experience managing lifecycle marketing, marketing campaigns, or field marketing with a proven track of executing on campaigns, collaborating with sales teams, and growing customer revenue.

• Knowledge of SalesForce and Marketo, or related CRM and marketing automation platforms

• Working knowledge of marketing KPIs, such as CPA and ROI

• Strong analytical skills and a data-driven approach to decision-making

• Stellar project management and organizational skills

• Exceptional written and verbal communication skills

• Ability to build and maintain relationships with key stakeholders

• Creative thinker with a strategic mindset

• Strong team player who thrives in a collaborative environment and can work effectively with sales, marketing, and other internal teams.

What Skills & Experience You Could Bring

• Bachelor's degree in marketing, business, communications or a related field

• An understanding of Logistics- shipper-focused tools and understanding of the shipper market

• Experience in a B2B SaaS company

About Your Location

This position is open to remote in the USA with a preference for Central or Eastern time zone.

About Our Transportation and Logistics Division

Trimble Transportation optimizes the movement of freight by providing shippers and carriers with mobility, enterprise, and mapping software to run their businesses more efficiently. As the leading provider of Transportation, Fleet and Asset Management Software and commercial routing and mapping solutions, we are devoted to propelling companies in the industry toward increased efficiency, lower costs, and optimized operations. Trimble Transportation's Enterprise division markets and develops transportation supply chain planning, procurement, and execution software solutions delivered as multiple point products and cloud-enabled solutions at various stages of maturity.

• Trimble Transportation

• Trimble: Innovation at its best

• Trimble: A History of Outstanding Innovations

Trimble's Inclusiveness Commitment

We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.

We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.

Trimble's Privacy Policy

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Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

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Hiring Range:

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Bonus Eligible?

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Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

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