Digital Marketing Specialist

• Project Management: Drive activities for the marketing team ensuring deliverables are achieved on-time

• Operational Support: Be the go-to person for digital marketing operational tasks and provide exceptional support

• Digital Marketing: Support digital marketing channels such as email, social media and search

• Data, Analytics & Leads: Own reporting tracking for digital marketing activities and overall campaign results

• Marketing Automation: Develop programs in marketing automation platform (Marketo) by following campaign briefs, make recommendations, test programs, identify problems and troubleshoot solutions

• Email Marketing: Ensure email calendar is up-to-date, create internal and external emails by building programs/emails, editing images, and pull and upload lists

• Social Media: Ensure social media calendar is up-to-date, build and deploy social media posts with optimized layout, hashtags, etc., respond to DMs, manage social media Pen requests and distribution according to our policy

• Paid Search & Display: Manage keywords & ads for paid search and GDN campaigns. Work with stakeholders on optimization. Ensure budget is spent according to plan.

• Digitals Ads: Create digital ads for 3rd party website according to the editorial calendar

• Optimization: Make ongoing recommendations for optimization of individual activities and overall campaigns identify areas of improvement, provide overviews of best practices

• Tracking: Ensure UTM criteria are in tracking system (Terminus). Create UTM codes for digital channels to ensure all URLs are tracked appropriately

• Metrics: Use tools to pull data and input data into trackers

• Reporting: Build slides for reporting as requested

• Oversee purchase orders for digital channels by submit contracts and agreements for POs, code requests correctly, track progress, send POs to vendors as needed

• Up to 10% travel requirement within the Market Region and internationally

• Completed (Bachelor's) degree in marketing, communications or similar concentration

• Minimum of 3-5 years of related work experience in marketing

• Life science industry experience desirable

• Experience in an international and matrixed organization. Ideally working with cross-cultural teams

Professional competence, special knowledge (e.g. languages, IT)

• Skilled in project management to achieve deliverables on time and in-scope

• Excellent verbal and written communication in English. Portuguese and Spanish an advantage

• Working knowledge of marketing automation systems (Marketo)

• Experience with digital platforms & tools (Google Ads, GDN and Google Analytics, Meta, LinkedIn)

• Familiar with CRM systems (Microsoft Dynamics a plus)

• Compensation: $75k - $80k annually, bonus eligible

• Competitive total rewards package including health, financial, and education benefits

• Innovative and Collaborative corporate culture

• Direct impact on business