Paid Social Media Specialist

Connection is seeking a data-driven Paid Social Media Specialist to own the strategy, execution, and optimization of campaigns across LinkedIn, Meta, and Reddit. You’ll manage targeting, budgets, testing, creative iteration, and performance—scaling successful campaigns to increase pipeline and return on ad spend. This role offers meaningful ownership of paid social strategy and performance while partnering with teams across the business. You'll build B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager, as well as monitor daily performance of paid social initiatives, using performance data to optimize results and providing guidance to digital marketing campaign owners as needed based on campaign objectives. This role reports to the Manager, Social Media and also provides opportunities to support organic social storytelling and event coverage.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

• Build and manage B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager.
• Monitor performance daily and optimize audiences, creative, copy, budgets, and campaign structure.
• Develop A/B tests and apply insights to improve future campaigns.
• Analyze CPL, ROAS, pipeline influence, and performance against historical, cross-channel, and industry benchmarks.
• Partner with Creative to develop engaging, platform-optimized advertising.
• Collaborate with Marketing, Ecommerce, Events, Partner Marketing, and Product Management.
• Share paid-media insights with the organic social team and help amplify top-performing content.
• Support live social coverage at company-sponsored events.
• Stay current on platform capabilities, benchmarks, and best practices.

• Bachelor’s degree—or an equivalent combination of education and experience—in marketing, communications, social media, or a related field.
• At least five years of relevant work experience.
• Extensive hands-on experience managing B2B paid social campaigns.
• Proven success optimizing and scaling campaigns to improve pipeline and ROAS.
• Strong command of audience targeting, campaign analytics, attribution, pixels, UTMs, and CRM integration.
• Experience collaborating with creative teams to test and refine ad formats.
• Excellent written communication, organization, collaboration, and project-management skills.
• Familiarity with social management platforms such as Sprout Social or Hootsuite.
• Ability to support occasional event travel—fewer than six trips annually.

• B2B technology or IT-industry experience.
• Deep LinkedIn Campaign Manager expertise.
• Reddit advertising experience.
• Confidence presenting campaign spend, CPL, ROAS, and pipeline-influence results.