Senior Social Media Content Specialist

Job Req ID:107483

Job Type:Full-time

Work Category: Hybrid Telecommute (Modesto) or Onsite (Dallas)

Sponsorship:Not Available

Compensation: $85,200- $127,800

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We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor "Best Places to Work." We have130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Modesto, CA (Requires 3 days/week onsite) OR Dallas, TX (Requires 5 days/week onsite)

A Taste of What You'll Do

Bring brands to life through social-first storytelling that builds meaningful consumer connections and drives business impact. As a Sr. Social Media Content Specialist for GALLO, you'll lead social content strategy across priority and emerging platforms, turning audience insights, cultural trends, and performance data into content strategies that fuel engagement, relevance, and brand growth.

In this role, you'll shape content direction from ideation through optimization, developing annual, campaign, and channel strategies that balance planned programming with real-time opportunities. You'll identify emerging trends, uncover whitespace opportunities, establish platform KPIs, and translate social listening and analytics into actionable recommendations that influence what comes next.

You'll serve as a Center of Excellence for social-first brand expression, helping define best practices across content strategy, tone of voice, community engagement, creator partnerships, and platform innovation. Working closely with Brand Marketing, Creative, PR, Compliance, Analytics, and agency partners, you'll provide strategic guidance that elevates social media excellence across the organization.

Whether you're developing creator briefs, leading content capture, engaging communities in real time, guiding teams through cultural moments, or uncovering insights that shape future strategy, you'll help our brands stay connected to culture while delivering measurable results.

If you're a strategic thinker with a creator mindset, passionate about digital culture, consumer connection, and building social-first brands, this is an opportunity to make a lasting impact across one of the industry's most dynamic portfolios.

What You'll Need

• Bachelor's degree plus 4 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 3 years of Gallo digital marketing, sales, marketing, advertising, public relations or account management experience reflecting increasing levels of responsibility and 2 years of social media marketing, content marketing, content strategy and/or digital marketing experience; OR High School diploma or State-issued equivalency certificate plus 8 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in order to conduct job duties.
• Proven experience in growing and engaging social media audiences.
• Experience in content creation in a marketing setting.
• Experience with UGC/EGC/CGC including filming, editing and being on camera.
• Demonstrated experience working with video editing platforms such as CapCut, Edits, Canva, InShot, and Adobe Premiere Pro.
• Required to remain up to date with social media trends and what is successful and trending on social platforms.
• Experience in social media metrics and monitoring tools (I.e. Emplifi or Sprout Social).
• Proven ability to be a creative and innovative thinker, including excellence in concepting & copywriting.
• Excellent written and verbal communication skills.
• Demonstrated knowledge and strong understanding of all social media channels.
• Strong strategic, analytical, and organizational skills.
• Ability to work independently as well as effectively in a collaborative team environment.
• Effective time management skills.
• Creative, organized, detail-oriented, with the ability to manage multiple projects and deadlines.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Bachelor's degree plus 7 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo digital marketing, sales, marketing, advertising, public relations or account management experience reflecting increasing levels of responsibility and 5 years of social media marketing, content strategy, content marketing and/or digital marketing experience.
• 4 years of content creation experience in social media.
• Experience in creating original and repurposed content.
• Experience managing external agency or freelance creators.
• Ability to identify emerging trends and make recommendations for new opportunities.
• Demonstrated ability to think strategically as well as tactically.
• Experience in setup and analysis of social media and other digital analytics.
• Experience working with other owned digital channels and with the role of digital paid media.

To view a full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

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