Account Manager

Note: This is a Hybrid role. You are required to be onsite 3 days a week in Hoboken, NJ

We are seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions using our proven conversion-driven and brand-building products. Reporting to a Senior Manager, Account Strategy, you will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You will lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction.

This position blends strategic planning and tactical execution, requiring deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. You will serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day client interactions and contributing to revenue growth through strategic recommendations.

Responsibilities

• Consultative Partnership: Act as a strong executor and consultative partner within a defined scope.
• Strategic Planning & Execution: Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.
• Proposal Development: Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.
• Client Engagement: Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
• Media Expertise: Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
• Performance Reporting: Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
• Operational Excellence: Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.
• Revenue Growth: Confidently present strategic upsell recommendations to drive incremental revenue.
• Executive Presence: Demonstrate strong executive presence when presenting upsell opportunities to clients and agencies.
• Cross-Functional Collaboration: Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.
• Troubleshooting: Resolve campaign issues promptly, ensuring optimal campaign performance.

Qualifications

• Education: Bachelor's Degree in Business, Marketing, Communication, or a related area.
• Experience: 3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic.
• Industry Knowledge: Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization.
• Client-Facing Skills: Proven client-facing experience with proactive risk identification and solution development.
• Communication: Excellent verbal and written communication, with strong presentation skills.
• Project Management: Strong project management capabilities and the ability to thrive under pressure, managing multiple priorities.
• Adaptability: High comfort navigating rapidly evolving environments and ambiguous situations.
• Technical Skills: Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, Power BI.

Preferred Qualifications

• Education: Master's Degree in Business, Marketing, Communication, or a related field.
• Technical Expertise: Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Track Record: Proven track record of influencing advertiser investments in media strategies.

The target hiring compensation range for this role is $44.00/hr - $49.00/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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