Asset & Wealth Management, Marketing - Data & Insights, Vice President - Chicago

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

Marketing Data & Insights: About the Role

The Marketing Data & Insights lead serves as a foundational pillar of the Asset Management marketing organization, enabling the team to scale its commercial impact through digital channels and data-driven decision-making. As we evolve our go-to-market strategy, embedding dedicated data and insights capability is essential infrastructure, not optional support. This role is on the Digital team and acts as the connective tissue to transform marketing into a measurable commercial engine.

Key Responsibilities:

• Growth Strategy: Develop and execute plans to bring together client data streams that enable us to derive insights and analytics-driven targeting to expand our client base and drive measurable asset growth across Third Party Wealth (TPW) and Institutional audiences.
• Precision Segmentation: Leverage data to build and refine segmentation frameworks to use in commercial campaigns and measurement for evaluating impact.
• ROI Attribution: Establish real-time campaign analytics to demonstrate marketing-sourced pipeline and commercial impact, providing the transparency required for confident resource allocation.
• Digital Ecosystem Optimization: Support the optimization of the digital marketing stack to ensure seamless data flow between marketing automation platforms, CRM systems, and analytics dashboards.
• Cross-Functional Leadership: Partner closely with Sales, Sales Enablement, Product, and Engineering teams to align digital initiatives with broader business objectives and client needs.

Qualifications:

• Experience: 7-10+ years of experience in data, analytics, or growth marketing, preferably within Asset Management or broader Financial Services.
• Technical Proficiency: Advanced expertise in marketing technology (MarTech) stacks, including CRM (Salesforce), Marketing Automation (Marketo/Pardot), and web analytics (Adobe Analytics/Google Analytics).
• Analytical Rigor: Proven ability to translate complex datasets into actionable insights and commercial strategies. Experience with SQL, Python, or Tableau/PowerBI is highly preferred.
• Strategic Mindset: Demonstrated success in building attribution models (multi-touch, first-touch, etc.) and managing performance-based marketing budgets.
• Communication: Exceptional ability to articulate the "story" behind the data to senior stakeholders, moving beyond metrics to business impact.
• Education: Bachelor's degree in Marketing, Data Science, Economics, or a related field; MBA or advanced degree is a plus.