New

Admissions Marketing Manager

Dartmouth College

United States, New Hampshire, Hanover

7 Lebanon Street (Show on map)

Mar 24, 2026

Position Information

Position Title	Admissions Marketing Manager
Position Number	0000000
Hiring Range Minimum	Please Inquire
Hiring Range Maximum	Please Inquire
Location of Position	Remote
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Position Purpose	Manages the development, coordination, and execution of a comprehensive admissions marketing strategy, including content creation, email campaigns, graphic design, and website optimization. Oversees multi-channel outreach efforts to ensure consistent messaging and brand alignment while collaborating with stakeholders to enhance recruitment initiatives. Regularly evaluates marketing performance and implements data-informed adjustments to strengthen audience engagement and support institutional enrollment goals.
Required Qualifications	Bachelor's degree in Marketing, Communications, Business, or a related field. 3-5 years of experience in marketing, preferably in higher education admissions Strong understanding of digital marketing strategies, including social media, email marketing, and online advertising. Excellent written and verbal communication skills, with the ability to create compelling content and presentations. Significant experience with the Slate platform or other similar CRM systems. Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions. Proven project management skills, with the ability to manage multiple priorities and meet deadlines. Experience working with diverse teams and fostering an inclusive work environment. Creativity, initiative, and the ability to work independently and as part of a team.
Preferred Qualifications	Master's degree, or equivalent combination of education and experience. Optimism, high energy and a self starter are valuable assets. Expertise with Google Analytics, Google Tag Manager, and Adobe Creative Suite. Experience with website editing software, such as WordPress or Concrete 5. Evidence of a collaborative style in a project-based setting.
FLSA	Exempt
Employment Category	Temporary Full Time
Schedule
Department Contact for Recruitment Inquiries	Andrea Wright
Department Contact Phone Number	6034437500
Department Contact for Cover Letter	Amanda Williams, Associate Director, Admissions and Recruitment
Contact's Phone Number
Equal Opportunity Employer	Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.
Background Check	Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Special Instructions to Applicants	The duration of the role will be discussed during the interview, and we are open to applications from people interested in shorter time frames Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
Additional Instructions
Quick Link	https://searchjobs.dartmouth.edu/postings/85068

Key Accountabilities

Admissions Marketing Strategy and Oversight

Deliver comprehensive performance reports across platforms for stakeholders, including quarterly and year-end reviews.
Continuously evaluate ongoing marketing initiatives to identify opportunities for enhancing key performance indicators (KPIs).
Drive consistent improvements based on assessments by pinpointing underperforming areas, formulating targeted strategies for optimization, and monitoring progress to ensure sustained performance advancement.

Email Marketing and Campaign Management

Manage all email drip campaigns within the Slate CRM, ensuring consistent content updates, A/B testing, and performance analysis.
Develop impactful messaging frameworks for prospective students and refine program narratives to maintain alignment with Geisel's brand voice.
Oversee outreach efforts for recruitment events and program-specific initiatives, including one-off email campaigns.
Automate and monitor communications, such as scheduler and event confirmation emails.

Content Creation and Graphic Design Management

Lead graphic design initiatives across all programs, including the MD program, utilizing tools such as Canva, InDesign, and Photoshop.
Develop and distribute one-pagers and other print/digital materials to support admissions marketing strategies.
Craft persuasive and consistent copy for marketing materials that align with Geisel's brand standards.

Website Management and Optimization

Maintain accurate, up-to-date website content optimized for admissions and recruitment goals.
Collaborate with the Director of Digital Marketing to align strategies and produce high-impact digital marketing assets (e.g., ad copy, graphic design).
Apply SEO best practices, including strategic keyword implementation, metadata enhancements, and image optimization.
Work with the Director of Digital Marketing and external vendor to identify, report, and implement website issues and improvements

Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.

Performs other duties as assigned.