Director of Marketing Strategy, E-Commerce Marketplace

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We are seeking a highly strategic, hands-on Director of Marketing Strategy to lead our Amazon-dominant marketplace business and drive performance across a $130M+ revenue portfolio. This role plays a critical part in elevating our B2C advertising maturity, scaling our private label brands, and deepening our competitive advantage within the e-commerce marketplaces.

The ideal candidate brings deep Amazon Advertising expertise, understands Seller Central operations end-to-end, and thrives at the intersection of data, strategy, and customer-facing leadership. This is an senior leadership position requiring an individual who can operate at both strategic and tactical levels-someone who can dive into keyword-level details while also presenting insights and recommendations to senior leadership and demanding external brand partners.

Candidates will require direct Amazon marketing and advertising experience, due to the depth of platform fluency and customer-facing strategic skill required.

This position is shaping the future of our fastest-growing e-commerce business. You will:

• Influence strategy for a high-impact, $130M+ marketplace portfolio (majority Amazon)

• Manage a multi-million dollar advertising budget

• Build the analytics foundation that informs customer investment and ROI

• Own relationships with national brands/customers and guide them through complex decisions

• Directly impact private label penetration and competitive positioning

• Your leadership will materially shift customer outcomes, brand performance, and our go-forward Amazon strategy.

Amazon & Marketplace Leadership

• Own the end-to-end Amazon performance marketing strategy across 95% of marketplace revenue.

• Oversee Seller Central operations, catalog health, A+ content, Brand Registry, listing optimization, and algorithm performance.

• Lead Amazon Advertising execution across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.

• Translate platform signals (keywords, search trends, CPC/ROAS movement) into actionable strategic direction.

Advertising Strategy & Budget Management

• Manage and optimize a multi-million dollar advertising budget across private label and national brand partnerships.

• Establish structured testing roadmaps and experimentation frameworks that fuel continuous performance improvement.

• Maximize value extraction from advertising platforms and agency partners.

Customer-Facing Leadership & External Partnerships

• Serve as the senior customer-facing lead for national brand partners.

• Navigate complex, ambiguous, and occasionally demanding conversations with external customers.

• Conduct quarterly business reviews (QBRs) with actionable insights, forecasts, and strategic recommendations.

• Guide partners who may not always know what they need-using data and storytelling to drive alignment.

Analytics, Reporting & Infrastructure

• Lead the development of customer-facing reporting dashboards and mechanisms, including:

  • Forecasts

  • Targets

  • Variance analysis

  • ROI storytelling

• Partner with analytics to establish scalable data systems that guide decision-making across advertising, pricing, and inventory.

Team Leadership & Operational Excellence

• Lead and mentor a growing team across marketing strategy, analytics, content optimization, and advertising execution.

• Define swim lanes, set expectations, and create mechanisms for accountability and reporting.

• Foster a culture of data-driven decision-making and rapid iteration.

Marketplace Performance, Insights & Competitive Intelligence

• Analyze marketplace performance metrics and customer funnels to identify high-impact growth opportunities.

• Track market trends, competitive behavior, and category shifts to inform strategic direction.

• Present insights to senior leadership with clarity, confidence, and data-backed recommendations.

What Success Looks Like in the First 12 Months

• A scalable Amazon advertising strategy across the marketplace portfolio is fully in place with improved ROAS and measurable growth.

• Clear reporting infrastructure is built and used consistently by customers and partners.

• Private label brands have enhanced visibility, stronger positioning, and expanded marketplace share.

• National brand partners trust and rely on your strategic guidance.

• The team operates with clear processes, accountability, and operational excellence.

• 12+ years of professionalexperience

• 4+ years ofmanagement experience.

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).

• 8-12 years of digital marketing experience, including 5+ years focused on Amazon marketplace eCommerce.

• Deep Amazon expertise, including:

  • Seller Central

  • Amazon Advertising (SP, SB, SD, DSP)

  • A+ Content & Brand Registry

  • Keyword strategy and algorithm optimization

• Demonstrated ability to manage $50M-$200M marketplace revenue or $3M-$10M advertising budgets.

• Experience translating platform-level data into strategic recommendations.

• Customer-facing experience with national brands or demanding external partners.

• Strong leadership experience (team size 4-8).

• Exceptional communication and presentation skills.

• Direct Amazon experience (extremely strong preference based on business need).

• Experience in private label businesses (Target, Walmart, Amazon, CVS, healthcare distributors).

• Healthcare, medical supplies, or CPG wellness category familiarity.

• Experience with ad-tech platforms (Perpetua, Pacvue, Quartile, etc.).

• Multi-marketplace experience (Walmart Marketplace, Target Plus).

• Ability to build systems, mechanisms, and processes-not just strategy.

• Comfortable operating in lean, ambiguous, high-impact environments.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, pleaseclick here.

Our Base Pay Range for this position

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McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

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