Principal, MMN Go-to-Market Strategy

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

Macy's Media Network (MMN) is looking for a seasoned B2B marketing leader to define and drive our Go-to-Market strategy. In this critical role, you will be the voice of MMN to the advertising industry, spearheading our efforts to deepen relationships with major media agencies and tech partners while equipping our internal teams with best-in-class sales narratives.

You will sit at the intersection of Product, Sales, and Marketing, translating complex ad-tech capabilities-specifically our evolving partnership with Amazon Ads-into compelling value propositions. From high-level agency partnerships (Skai, Pacvue, Flywheel) to executing our internal "All Hands" summits, you will be the architect of how MMN shows up in the market and within the organization.

What You Will Do

Industry Marketing & Strategic Partnerships

• Agency Development: Build and nurture high-level relationships with key media and advertising agencies to position MMN as a "must-buy" retail media network.
• Tech Partner Ecosystem: Lead the marketing strategy for our API and tech partnerships. specifically driving adoption and education for partners like Skai, Pacvue, and Flywheel to support the growth of our Amazon Ads integration.
• Thought Leadership: Manage MMN's B2B social media presence (LinkedIn, Instagram), creating a content calendar that highlights case studies, product launches, and industry insights to drive inbound interest.

Product Marketing & Sales Enablement

• Value Proposition Design: Serve as the lead Product Marketer, crafting the "story" for new ad products, features, and initiatives. You will be responsible for translating technical roadmaps into clear, sellable benefits for advertisers.
• Collateral Development: Own the creation of all external-facing sales materials, including pitch decks, one-sheets, case studies, and media kits that the sales team uses to pitch clients.
• Internal Education: Develop comprehensive training materials to ensure internal cross-functional partners (Merchandising, Marketing, Digital) understand MMN's capabilities and value.

Internal Engagement & Events

• Event Strategy: Plan and execute all internal MMN events, including the annual "All Hands Summit" and quarterly strategy meetings. You will own the run-of-show, content creation, and overall attendee experience.
• Culture & Communication: Act as a connector within the organization, ensuring that news about MMN wins, product launches, and strategic shifts are communicated clearly to the broader Macy's organization.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Who You Are

Experience: 10+ years of experience in B2B marketing, Product Marketing, or Go-to-Market strategy within the digital media or AdTech landscape.

Industry Knowledge: Deep understanding of the Retail Media Network (RMN) ecosystem and the programmatic landscape. Familiarity with Amazon Ads, DSPs, and API partners (Skai, Pacvue, etc.) is highly preferred.

Storytelling: Exceptional ability to synthesize complex data and technical details into simple, powerful narratives. You must be a strong writer and slide designer.

Event Management: Proven experience planning corporate events, strategy sessions, or offsites with executive visibility.

Leadership: Ability to influence cross-functional teams and manage multiple workstreams in a fast-paced environment.

Why Join MMN?

You will be joining one of the fastest-growing retail media networks in the country, with the opportunity to shape the brand voice and strategy from the ground up during a pivotal "Year of Celebration" for the company.

Deliverables for Freelance Period: Contract Period: Jan 5 - 20 and Feb 10 - 20 (4-week engagement)

Key Deliverables:

• Collaborate with Amazon partners to establish contact and build relationships with key leaders of agency and tech platform partners
• Create a defined go to market & events strategy with priority Amazon tech platform partners for the Spring season
• Establish date and programming for MMN People Leaders meeting (~April 2026)
• Map out framework for MMN All Hands Meeting (June or July 2026)
• Work with Creative Production team to build content calendar for MMN Instagram and LinkedIn platforms
• Craft revamped sales collateral materials to support Sponsored Search offerings for MMN in 2026, e.g. Amazon, MMN Ad Center, Criteo self-service, etc.
• Work with MMN Comms team to firm up H1 PR opportunities for VP, Retai Media, e.g. podcast interviews, participation on panels, keynotes, and trade shows like ShopTalk and Cannes Advertising Festival.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

DIGITAL00