Digital Banking Product Manager

At Affinity Plus every employee understands how their work affects our members experience and we strive to provide an experience that can't be found anywhere else. Great service starts with great employees and that is why we focus on providing not only the best place our members will ever bank but the best place our employees will ever work. Between our one of a kind culture, incredible benefits, and work/life balance; we believe you will feel the Affinity Plus difference.

Position Summary
The Digital Product Manager-Digital Banking plays a key role in shaping, delivering, and optimizing Affinity Plus's online and mobile platforms. Working under the direction and guidance of the Senior Digital Banking Product Manager and closely with IT, Operations, vendors, and internal partners, the Digital Banking Product Manager ensures the platform is reliable, highquality, and aligned with member and business needs. This role is accountable for driving enhancements, resolving issues, and advancing the overall member experience through thoughtful planning, execution, and ongoing optimization of the Digital Banking platform.

Duties & Responsibilities

Member Experience
* Lead discovery efforts to understand member needs, pain points, and behavior within Digital Banking.
* Collaborate with UX and Research to plan and execute usability studies, concept testing, and accessibility evaluations.
* Incorporate member insights, analytics, and feedback into product decisions and backlog prioritization.
* Ensure enhancements and new features improve usability, accessibility, and overall digital experience for members.
* Evaluate the impact of changes on member satisfaction and digital engagement, and use findings to drive continuous improvement.

Product Strategy & Planning
* In partnership with the Senior Digital Product Manager and Director of Digital Services, develop and execute the Digital Banking vision, strategy, roadmap, and key performance indicators (KPIs) for assigned domains.
* Define and prioritize enhancements, features, and platform improvements aligned to portfolio strategy, growth goals, and operational needs.
* Conduct market and competitive research to inform product decisions and roadmap priorities
* Collaborate with cross-functional teams to ensure product direction aligns with business objectives and member needs.

Delivery, Backlog & Operational Management
* Own day-to-day backlog management, intake, and prioritization for Digital Banking.
* Triage, prioritize, and drive resolution of defects, incidents, and operational issues.
* Translate business needs and member feedback into clear requirements and user stories.
* Partner closely with IT and vendors to ensure timely delivery, issue resolution, and platform reliability.
* Own the end-to-end delivery lifecycle for assigned initiatives, from discovery through launch and post-launch optimization.

Platform Stability & Continuous Improvement
* Ensure the ongoing health, performance, and stability of the Digital Banking platform.
* Identify opportunities for optimization, modernization, and experience improvements.
* Monitor platform performance, analytics, and member feedback to drive continuous improvement.

Stakeholder & Vendor Collaboration
* Represent Digital Banking across IT, Operations, Marketing, Compliance, and member support teams.
* Act as a liaison between technical and non-technical teams, translating business needs into actionable delivery plans.
* Collaborate with internal stakeholders to gather input, align on priorities, and manage expectations.
* Lead working sessions and regular status updates with external vendors and partners to track progress, address issues, and ensure alignment.

Product Launch & Adoption
* Partner with the Senior Digital Product Manager and Marketing to support go-to-market strategies and communication plans for Digital Banking launches.
* Monitor product performance post-launch and iterate on features to optimize engagement, adoption, and retention.
* Support the development of product marketing collateral and internal enablement materials as needed.

Other duties as assigned.

Required Minimum Qualifications and Skills

Knowledge
* 3+ years' experience in digital product management, preferably in the banking or a regulated industry
* Proven experience owning complex digital products or platforms end-to-end.
* Strong experience working in Agile/Scrum environments and cross-functional delivery teams.

Decision Making/Problem Solving/Advising
* Ability to analyze information and make sound, informed decisions.
* Ability to translate business needs, member feedback, and regulatory requirements into experience, process, and system improvements.
* Skilled in assessing needs, offering solutions, and building trust through effective consultation.
* Ability to recognize operational inefficiencies and identify improvement opportunities

Collaboration/Building Relationships
* Proven ability to build and maintain positive working relationships with team and internal stakeholders by demonstrating professionalism, reliability, and responsiveness in daily interactions.
* Ability to collaborate effectively within and across teams.
* Demonstrated ability to lead cross-functional teams and influence without formal authority

Accountability
* Ability to take accountability of responsibilities, commitments, and outcomes.

Communication
* Strong ability to communicate clearly, effectively and professionally.

Learning
* Ability to actively pursue opportunities to expand knowledge and skills; applying learning to improve performance.
* Willingness to learn new skills, processes, and technologies with support and training.

Adaptability
* Demonstrated adaptability and willingness to take on new responsibilities.
* Demonstrated ability to show resilience and adaptability in the face of challenges or changes.
* Ability to prioritize work, manage multiple initiatives simultaneously, and operate effectively in ambiguity.

Technology Experience
* Advanced computer and technology skills and knowledge, with the ability to navigate between multiple systems with ease.

Misc Skills
* Time Management skills and the ability to prioritize workload based on department and member needs.
* Ability to complete tasks with accuracy and thoroughness.
* Demonstrated reliability, integrity, and ability to maintain confidentiality.

Preferred Qualifications and Skills
* Experience with digital banking platforms, mobile apps, or large-scale consumer-facing platforms.
* Experience managing operational intake, backlog, and defect prioritization.
* Familiarity with modern product discovery practices and user-centered design.
* Experience partnering closely with IT, Operations, Compliance, and external vendors.

Work Environment
* This is a Virtual First role. Requires reliable internet access and home office setup.
* Sitting 80-90% and standing 10-15%
* Working at a computer 90-95% of the day, utilizing the phone 5-10%
* Bending, twisting, kneeling, stooping, or crouching when appropriate, on occasion
* Repetitive movements, including but not limited to typing, using a mouse, phones, etc.
* Lift, carry, push or pull up to approximately 30 pounds
* Requires onsite presence based on coordination of work with other employees and/or departments. May require travel to attend on-site meetings/events for collaboration, connection, project work, All-Employee Day, etc.

Required Work Schedule
Standard Monday through Friday business hours with a willingness to work a flexible schedule as needed. Consistent and reliable attendance is a required essential function of this role to meet the needs of the department/team and organization.

Location

This position will have the opportunity to work mostly virtual, with onsite expectations in St. Paul, MN at least 1-2 times per quarter.

Compensation

This position has a starting pay range of $92,700 - $120,500 annually.

In alignment with our commitment to pay transparency, we are providing a good-faith estimate of the pay range for this position. This range reflects what we anticipate offering a successful candidate based on factors such as the role's responsibilities, required qualifications, and relevant experience. The actual pay may vary depending on the selected candidate's skills, experience, and other qualifications.

Total Rewards

Affinity Plus offers a comprehensive Total Rewards package that goes beyond base pay. In partnership with the State of MN Employer Group, Affinity Plus provides low-cost medical, dental and vision insurance coverage options. Additionally, Affinity Plus frontloads all sick time hours and a portion of vacation hours for all new employees, offers a variety of paid leave options, a monthly wellness benefit, and immediate 401K matching up to 5%. Our Total Rewards philosophy is designed to support your well-being and growth while fostering a fair and inclusive workplace.

Disclaimer

Applicants may be subject to a background and credit check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, Affinity Plus Federal Credit Union will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position's essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, Affinity Plus Federal Credit Union retains the right to change or assign other duties to this position.

Application Deadline

Affinity Plus Federal Credit Union accepts applications on a rolling basis.