Marketing Technology Coordinator

Vedder's Chicago office is seeking a Marketing Technology Coordinator. The Marketing Technology Coordinator plays a key role in supporting the firm's marketing systems and digital platforms, with a strong emphasis on CRM data integrity and reporting. This role works closely with Marketing and Practice Development to ensure our marketing technology ecosystem is accurate, optimized, and effectively leveraged to support business development initiatives.

In addition to CRM-focused responsibilities, this position supports email marketing campaigns, website troubleshooting and analytics, and digital performance reporting. This position will be located in the Chicago Office and the shift hours for this role are from 9:00 am to 5 pm CST.

As a Marketing Technology Coordinator, your duties will include but not be limited to:

In this role, the Marketing Technology Coordinator is responsible for the day-to-day execution and support of the firm's marketing technology tools. The position focuses on hands-on CRM data work while also supporting email marketing execution, website functionality, and digital performance tracking. This role collaborates across teams to ensure marketing systems are functioning smoothly, data is reliable, and insights are readily available to support firm initiatives.

CRM & Data Management (Primary Focus)

• Maintain and enhance CRM data quality, including contact, company, and relationship records
• Support CRM reporting, dashboards, and ad hoc data requests
• Assist with data imports, audits, and ongoing data hygiene initiatives
• Partner with internal stakeholders to reinforce CRM best practices and adoption
• Troubleshoot CRM-related issues and coordinate with IT or vendors as needed
• Oversee subscription management and email delivery failure processes and complete or route contacts' requests to update preferences and/or data
• Create distribution lists for campaign marketing lists; perform advanced/complex searches to meet campaign-audience criteria and populate lists
• Manage data cleanup tasks for mailing list contact records including monitoring the system for duplicate contacts, merging duplicate contacts, ensuring contacts are associated with companies, etc.
• Maintain all master and legal marketing/law firm event mailing lists
• Regularly audit law firm client lists against established "list hygiene" parameters and take action to resolve data quality issues
• Ensuring that changes to contacts are verified

Email Marketing & Campaign Support

• Draft, deploy, and manage email marketing campaigns
• Support list building, segmentation, testing, and scheduling
• Monitor campaign performance and assist with reporting and optimization

Website & Digital Analytics Support

• Assist with website maintenance and troubleshooting in WordPress
• Coordinate updates and identify opportunities to improve site performance with website vendor
• Pull and analyze website data using Google Analytics
• Support SEO monitoring and basic search performance reporting

Reporting & Marketing Technology Optimization

• Prepare regular reports across CRM, email, and website platforms
• Support enhancements, integrations, and ongoing optimization of marketing technology tools

Other

• Serve as backup/support for email marketing activities to Marketing Technology Coordinator
• Understand the importance of keeping all information seen while performing data conversion and cleanup duties confidential

Skills & Competencies:

• Research skills and knowledge of relevant sources of information
• Appreciation for and dedication to maintaining confidentiality
• Attention to detail and accuracy
• Strong interpersonal skills
• Willingness to learn new tools, platforms, and processes
• Ability to manage multiple projects simultaneously and prioritize in a fast-paced environment

Qualifications & Required Experience:

• 1-2+ years of experience working with CRM platforms, email marketing software, SEO, and Google Analytics
• Strong research, analytical, and creative problem-solving skills, with the ability to think proactively and anticipate needs
• Demonstrated ability to identify opportunities for improvement and recommend innovative, data-driven solutions
• Knowledge of CRM and data quality management concepts
• BA/BS in Marketing, MIS, or a related field preferred but not required
• Strong working knowledge of Microsoft Office Suite (Word, Outlook, Excel)

Compensation Range: $55,000/yr. to $70,000/yr

At Vedder, we believe in recognizing and rewarding our employees' contributions. Our comprehensive Total Rewards Package includes:

• Competitive Salary: We offer a competitive base salary commensurate with skills and experience.
• Bonus Program: Discretionary annual bonus program.
• Retirement Planning: Discretionary profit sharing and 401(k) matching to help you plan for your future.
• Health and Wellness: Comprehensive health, dental, and vision plans, along with optional health savings and flexible spending accounts, firm-paid Life and Disability benefits, and wellness programs to support your overall well-being.
• Paid Time Off: Competitive time off package including vacation days, paid holidays, sick time and personal days.
• Professional Development: Opportunities for continuous learning and career growth through firm provided training programs.
• Employee Recognition: Anniversary and Vedder Praise Programs to celebrate your achievements and milestones.
• Work-Life Balance: Hybrid work model and family-friendly policies.
• Additional Perks: Employee discount program, pre-tax commuter benefits, back up child & elder care, Employee Assistance Program (EAP), fitness center discounts and more.

Join Vedder and be part of a team that values hard work and dedication!

Equal Employment Opportunity

Vedder Price P.C. is an equal opportunity employer. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability (where applicant is qualified to perform the essential functions of the job with or without reasonable accommodations), medical condition, protected veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law. We participate in E-verify.

Applicants who are interested in applying for a position and require special assistance or an accommodation during the process due to a disability should contact the Vedder Recruiting Team at vprecruiting@vedder.com.