New

Strategic Marketing Specialist

HB Fuller
paid time off, paid holidays, 401(k)
United States, South Carolina, Simpsonville
863 Southeast Main Street (Show on map)
Feb 06, 2026
As the largest pureplay adhesives company in the world, H.B. Fuller's (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2024 revenue of $3.6 billion, our mission to Connect What Matters is brought to life by more than 7,500 global team members who collaborate with customers across more than 30 market segments in over 140 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com. Position Overview This role has regional responsibility for driving growth within the Polymers market segment and owning the polymer product line strategy. The position partners closely with Commercial, R&D, Operations, Finance, and Marketing Communications to identify growth opportunities, manage the product lifecycle, and advance innovation initiatives. This role combines strategic marketing, product line management, and project leadership to deliver profitable growth. Primary Responsibilities Develop deep expertise in customer applications, end markets, industry trends, and competitive dynamics within the Polymers segment. Identify market growth and innovation opportunities using voice of customer (VOC), market data, and cross-functional collaboration. Lead strategic marketing initiatives to build awareness of the Polymer business, including growth market targeting, trade shows, digital channels, and Knowde microsites. Partner with Marketing Communications, Commercial, and R&D to create and deliver compelling content such as presentations, sell sheets, videos, blogs, and digital assets. Own end-to-end product line management, including product lifecycle strategy, pricing segmentation, and promote/non-promote/eliminate decisions within FLIP and ERP systems. Analyze product line profitability and capacity utilization to optimize portfolio performance and identify opportunities to improve EBITDA. Track, measure, and report financial impacts of key product line management initiatives, including P&L and balance sheet considerations. Collaborate with Finance, Costing, and Operations to ensure accurate product cost visibility and system alignment. Serve as innovation project manager for stage-gated initiatives, including NPD, NPL, PLE, and special technology or supply-related projects. Coordinate product launches, innovation dashboards, project milestones, system setups (SAP, FLIP), and go-to-market execution. Minimum Requirements Bachelor's degree with at least 2 years of experience in a commercial, marketing, or communications role. Strong understanding of industrial markets, customer applications, and technical product offerings, with ability to rapidly build expertise. Excellent written and verbal communication skills in English. Demonstrated project management capability with the ability to manage multiple priorities. Proficiency in Microsoft PowerPoint, Excel, and Word. Ability to influence cross-functional stakeholders through data-driven recommendations. Strong time-management skills with the ability to self-prioritize based on business needs. Preferred Requirements Fluency in a second language. Advanced experience with marketing and content creation tools (e.g., Canva, graphic design, or video editing software such as Camtasia). Experience managing complex, cross-functional projects or innovation pipelines. Background in polymers, chemicals, adhesives, or related industrial manufacturing environments. Pay is based on several factors including but not limited to education, work experience, certifications, and geographic location. The salary for this role is $72,000 - $94,000. In addition to your salary, H.B. Fuller offers employees a competitive total rewards package including comprehensive benefits, incentive and recognitions programs, health & wellness benefits, 401K contributions, paid time off and paid holidays. Eligibility may vary. H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification. H.B. Fuller does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms. To conduct business with H.B. Fuller, a written service agreement must be executed by Human Resources prior to submitting any information relating to a potential candidate. Without a signed service agreement, H.B. Fuller shall not be obligated for payment of any fee or compensation.