Marketing Automation Manager (Remote)

The SouthState story is one of steady growth, deep community roots, and an unwavering commitment to helping our customers move forward. Since our beginnings in the 1930s to becoming a trusted financial partner across the South and beyond - we are known for combining personal relationships with forward-thinking solutions.

We are committed to helping our team members find their success while maintaining the integrity of our values: building trust, fostering lasting relationships and pursuing excellence. At SouthState, individual contributions are recognized, potential is cultivated and team members are inspired to achieve their greater purpose. Your future begins here!

Summary

The Marketing Automation Manager is responsible for the governance, execution, and ongoing optimization of marketing automation capability, including the platforms, operating processes, and teams that enable compliant, data-driven customer communications. This role is on the Marketing team and partners with IT, and data/analytics teams to build and maintain the operational infrastructure, including platforms, processes, governance framework, and workflows. The Marketing Operations Manager oversees marketing automation platforms (Salesforce Marketing Cloud and Optimizely CMP/DAM), manages vendor relationships, and ensures marketing technology investments deliver measurable business results aligned with organizational objectives.

Duties & Responsibilities

• Plan, build, and execute multi-channel automated marketing campaigns across email, social media, and other digital platforms. Collaborate with stakeholders to define campaign objectives, target audiences, and messaging.

• Own and manage marketing automation platforms (Optimizely's CMP/DAM and Salesforce Marketing Cloud), ensuring proper configuration, integration with other systems, and ongoing optimization.

• Develop and manage end-to-end workflows supporting campaign intake, build, approvals, QA, & testing, deployment and analysis.

• Partner with IT and data teams to ensure a unified customer data strategy, data hygiene, maintain integrations and support ongoing enhancements.

• Bridge business stakeholders and technical teams (IT, data, vendors) by translating business goals into technical requirements and platform capabilities into actionable marketing strategies.

• Continuously improve marketing automation processes, identifying opportunities for efficiency, personalization, and scalability.

• Build and maintain segmentation strategies, lead nurture programs and scoring models, leveraging customer and prospect data to improve retention and conversion. Partner with internal stakeholders and lines of business to define target audiences and compliance.

• Monitor and analyze campaign performance, provide actionable insights, and generate regular reports on key metrics such as open rates, click-through rates, conversions, and ROI.

• Ensure all marketing activities comply with relevant data privacy regulations (such as GDPR and CAN-SPAM).

• Train and support marketing team members on automation best practices and platform usage.

It is the responsibility of this role to take ownership of all tasks and challenges that they encounter in the operation of their assigned position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

Education Requirements

• Bachelor's degree in Marketing, Business, Communications, or related fields

Minimum Experience

• 5-7 years of hands-on experience with marketing operations or marketing

• Demonstrated ability to bridge business and technical teams, translating business goals into technical requirements and technical capabilities into business strategy.

• Demonstrated people leadership/management experience

• Proficiency in email marketing, lead nurturing, and digital campaign management

• Strong analytical skills and experience with marketing analytics and reporting tools with the ability to translate data into action

• Excellent project management and organizational abilities as well as cross-functional collaboration skills

• Strong understanding of CRM and marketing automation integration concepts, segmentation and lifecycle marketing.

• Knowledge of data privacy regulations and compliance standards

• Exceptional written and verbal communication skills

Knowledge, Skills, & Abilities

• Vendor Management - preferred but not required

• Salesforce Marketing Cloud and/or Salesforce Financial Services Cloud

• Workflow Management

• Customer Data Platforms and data infrastructure tools

• Optimizely - specifically Content Marketing Platform and Digital Asset Management Platform

• A/B testing and campaign optimization

• B2B and/or B2C marketing environments

• Marketing in the Financial Services Industry - preferred by not required

• Creative thinking and problem-solving attitude

• Ability to work independently and collaboratively in a fast-paced environment

Physical Demands and Work Environment

Physical Demands

• Ability to communicate in person, on the phone, and through electronic channels

• Ability to use a computer on a frequent basis, including typing and sustained attention to a monitor

• Ability to sit, walk, and/or stand for extended periods of time

• Ability to bend and reach

Work Environment

• Office: This position reports to a physical Company location, and the setting will be a typical office environment.

• Remote or hybrid: For remote or hybrid positions, a secure and distraction-free setting is required, with a reliable internet connection (cable or fiber preferred, mobile hotspots not acceptable). Hybrid positions will report to a physical Company location, as directed by the manager, and that setting will be a typical office environment.

Benefits | SouthState Careers

Equal Opportunity Employer, including disabled/veterans.