New

Principal Engineer - Product Marketing

Microchip Technology Inc
United States, California, San Jose
3870 North First Street (Show on map)
Feb 05, 2026
Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip's nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it's won us countless awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you. Visit our careers page to see what exciting opportunities and company perks await! Job Description: Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM). We also license Flash-IP solutions that are incorporated in a broad range of products. Microchip Technology Inc. has a Principal Engineer - Product Marketing role opening. The successful candidate will own the strategic and tactical marketing responsibilities for a portfolio of FPGA products. This role is critical in defining product roadmaps, driving go-to-market strategies, and ensuring revenue and margin growth. The candidate will work closely with engineering, sales, applications, and corporate marketing teams to position Microchip's FPGA solutions competitively in the marketplace. Key Responsibilities Product Strategy & Roadmap Define and maintain product line strategy aligned with market trends and customer requirements. Develop business cases for new FPGA products, IP, solutions and features. Go-to-Market Execution Create and implement marketing plans, including product positioning, messaging, and competitive differentiation. Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training. Competitive Analysis & Positioning Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions. Provide competitive intelligence to sales teams and create tools for objection handling. Business Development Identify and pursue new business opportunities in target markets and strategic accounts. Collaborate with sales teams to develop account strategies and secure design wins. Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip's FPGA footprint. Support negotiations for strategic partnerships and joint development initiatives. Cross-Functional Collaboration Work with engineering to define specifications and prioritize features. Support worldwide field sales and applications teams with tools, training, and competitive analysis. Market Intelligence Analyze market trends, customer needs, and competitive landscape to guide product decisions. Represent Microchip at industry events, conferences, and customer meetings. Requirements/Qualifications: Bachelor's degree in Electrical Engineering or related field (MBA preferred) 10+ years of relevant experience 5+ years in semiconductor product marketing or product management (FPGA experience strongly preferred). Proven track record in defining product strategies, executing NPIs, and driving business development. Strong technical understanding of FPGA architectures and applications. Excellent communication, presentation, and negotiation skills. Ability to work in a global, cross-functional team environment. Travel Time: 0% - 25% Physical Attributes: Feeling, Hearing, Other, Seeing, Talking, Works Alone, Works Around Others Physical Requirements: 10% standing, 10% walking, 80% sitting, 100% in doors; Usual business hours Pay Range: We offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry leading ESPP program with a 2 year look back feature. Find more information about all our benefits at the link below: Benefits of working at Microchip The annual base salary range for this position, which could be performed in the US, is $75,000 - $232,000.* Range is dependent on numerous factors including job location, skills and experience. Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster. To all recruitment agencies: Microchip Technology Inc. does not* accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.