Pro Tapes, has been delivering precision tape solutions for industries like graphic arts, retail, and custom converting for nearly 50 years. We officially joined the Shurtape Technologies team in 2022, after nearly two decades of sticking together. Now we are part of a Shurtape's global network in the U.K., Germany, Mexico, China, and more. Why Work with Us? We encourage curiosity and creativity, working together to solve challenges and innovate. Our commitment to health, safety, and environmental responsibility means we make a positive impact on our communities and the world. What We Offer:
- A company that truly values your contributions
- A place where you can grow, make an impact, and be part of something meaningful
- A focus on excellence and continuous improvement, ensuring we deliver top-quality, reliable solutions to our customers
- An environment where employees are encouraged to bring their best ideas forward and adopt a growth mindset
More Than Just Tapes... In addition to being obsessed with our customers, Shurtape is committed to being socially and environmentally responsible. We recognize that our actions today affect our world tomorrow, and we are committed to responsible manufacturing processes that protect the communities in which we operate. Now, with global reach and a team-first culture, we are looking for skilled PROS ready to press forward, make their mark, and help keep things holding strong. SUMMARY OF POSITION The Inside Sales Representative for the ProTapes Division is a commercially driven, outbound-focused sales professional responsible for pipeline creation, distributor activation, and revenue acceleration across ProTapes' priority verticals, including but not limited to Marine & Transportation, Industrial, and Building & Construction. This position requires prior B2B sales experience, strong business acumen, and the ability to independently manage accounts, qualify opportunities, and influence buying decisions within distributor and end-user environments. This role reports to the Director of Sales Support & Specialties but works closely in alignment with ProTapes' Business Unit Leaders to accelerate growth, enhance distributor pull-through, and support the launch and expansion of high-value ProTapes solutions. The position is an in-office position, based in North Brunswick, NJ and highly cross-functional, interacting daily with BU Managers, Marketing, Demand Planning, Customer Success, and Shurtape enterprise systems. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Sales Execution & Pipeline Growth
- Own outbound pipeline generation across assigned verticals and target accounts, with clear activity, opportunity, and revenue targets
- Build and manage a defined book of distribution and target accounts
- Execute structured outbound campaigns to generate qualified opportunities, including quotes, samples, trials, and conversions
- Independently qualify opportunities, identify decision-makers, and advance deals through defined sales stages
- Support ProTapes BU Managers with account research, opportunity qualification, and pre-call planning.
Distributor Engagement
- Deepen relationships with key ProTapes distributors through regular touchpoints, promotion execution, lead follow-up, and opportunity tracking.
- Educate distributors on ProTapes products, converting capabilities, and channel-specific applications.
- Identify gaps in distributor coverage and initiate outreach to activate underdeveloped geographies or verticals.
Shurtape Sales Collaboration & Cross-Sell Enablement
- Proactively partner with the Shurtape Industrial Sales team to identify new avenues for revenue growth across existing accounts and channels
- Facilitate cross-selling of ProTapes solutions within established Shurtape customer relationships
- Build strong working relationships with Shurtape sales counterparts to support joint opportunity development and coordinated account engagement
- Act as a commercial connector between ProTapes and Shurtape, ensuring alignment on product positioning, pricing considerations, and opportunity strategy
- Support data analysis and account segmentation efforts to identify cross-sell opportunities within existing Shurtape channels
- Maintain accurate opportunity tracking and reporting to support coordinated execution and pipeline visibility across both organizations
QUALIFICATIONS
To perform this role successfully, the individual must demonstrate independent selling capability, strong communication skills, and sound commercial judgment. Required Skills & Capabilities
* Demonstrated ability to conduct professional, value-driven outbound sales conversations with distributors and end users
* Strong consultative selling and opportunity qualification skills
* Ability to clearly articulate the business rationale for outreach and recommended solutions
* Proven experience managing multiple accounts and opportunities simultaneously
* High proficiency with CRM systems and ERP-integrated workflows (Dynamics preferred)
* Strong analytical and organizational skills; able to prioritize activities based on revenue impact
* Confident decision-maker with the ability to operate independently in a fast-paced sales environment
* Professional presence and ability to engage effectively with stakeholders at multiple organizational levels
* Track record of consistent follow-through, accountability, and results
* Commitment to ongoing product, market, and sales skills development JOB REQUIREMENTS
* Bachelor's degree in Business, Marketing, or a related field preferred
* Minimum of 4-6 years of B2B sales experience (inside sales, commercial sales, or sales development)
* At least 3 years of experience in outbound, quota-driven sales
* Proven experience supporting distributors, channel partners, or multi-step buying environments
* Experience in solution selling where value is communicated through applications, outcomes, and total cost impact - not just product features
* Prior experience in industrial, manufacturing, construction, marine, or technical B2B markets strongly preferred WORK ENVIRONMENT
Our office is designed to bring people together. It's an open, collaborative space where creativity and teamwork thrive. We believe the best ideas come from shared conversations and we encourage our teams to work closely and support one another. To help everyone do their best work, we provide a comfortable and well-equipped workspace, foster team building through activities and social events, and prioritize work-life balance, further helping our employees achieve their personal and professional goals. Our company culture values innovation, inclusivity and a positive attitude, with the contributions of each employee driving our overall success. Shurtape Technologies, LLC is proud to be an Equal Opportunity and Affirmative Action employer. Shurtape Technologies, LLC does not discriminate based on race, religion, color, national origin, gender (including identity & expression), medical condition, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business requirement.
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