Sr Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Community Marketing team is seeking a Senior Marketing Manager to drive the execution and operational delivery of global community campaigns, with a focus on generative AI and the creative community.

In this role, you will help translate strategic direction into scalable, organized, and effective programs that amplify authentic creator voices and spark meaningful conversations around AI and creative workflows.

As a key executional partner, you will manage day-to-day campaign operations, budget processes, cross-functional coordination, vendor management, and creative activations across channels. This role is ideal for a highly organized marketer who thrives in the operational heartbeat of a team - ensuring programs launch smoothly, insights are captured, resources stay aligned, and community initiatives deliver impact at scale.

What you'll Do

• Coordinate weekly community campaign briefs and assist with team members briefings, partnering with the GTM Community campaign lead to ensure details are accurate and prepared for external communications.
• Deliver regular updates and maintain clear internal documentation and knowledge resources to ensure channel leads and partners have accurate, current information ahead of briefings.
• Write clear, actionable content briefs for community campaigns, ensuring creators and community partners understand goals, messaging, and deliverables.
• Lead day-to-day execution of creative activation campaigns across community programs, managing timelines, dependencies, and delivery milestones.
• Coordinate campaign components across creative, content, legal, procurement, and regional partners to ensure readiness and alignment.
• Assist with launch planning activities, asset readiness checks, and post-campaign wrap-ups.
• Leverage community insights, social listening, and creator feedback to identify emerging trends, refine campaign messaging, and uncover new opportunities to activate and grow creator communities globally.
• Partner with EMEA lead on testing and optimization efforts, including local language tests, A/B experiments, and other test workstreams.
• Gather feedback from internal teams and channel leads to refine processes and improve campaign execution.
• Review and consolidate content for reporting to ensure visibility and alignment across teams.
• Summarize weekly qualitative insights to inform future optimizations.
• Partner with finance to ensure funds are allocated, tracked, and spent appropriately.
• Support program budgets across community initiatives
• Identify risks related to budget, resourcing, or timelines and proactively flag and resolve issues
• Coordinate vendor onboarding and partnership workflows, ensuring compliance with procurement, spend tracking, and invoicing timelines.

What you need to succeed

• BA/BS Degree preferred OR 8+ years of experience as a Marketing Manager OR equivalent practical experience.
• 8+ years of experience in Marketing.
• Strong documentation and operational management skills, including experience maintaining centralized knowledge hubs, process guides, briefing templates, meeting cadences, agenda planning, recap documentation, and followthrough on action items.
• High proficiency in crossfunctional communication, ensuring partners receive timely, accurate updates and understand requirements, timelines, and dependencies.
• Experienced in managing multiple ongoing campaigns and new campaigns.
• Demonstrated experience in marketing, social media programs, and/or creator-centric campaign execution.
• Strong understanding of creator culture, UGC behaviors, social trends, and what motivates communities to participate, share, and advocate.
• Experience building or supporting community-led growth, including shareable content experiences, creator challenges, or social activation moments.
• A passion for shaping the future of creative AI.
• Knowledge of AI marketing trends, audience segmentation, and persona development.
• Knowledge of SEO standards and keyword research tools.
• Familiarity with content distribution and amplification strategies, including social media advertising and content marketing.
• Experience marketing directly to creators across platforms, with a strong understanding of creator motivations, workflows, and culture.
• Proven ability to build and activate creator communities that drive organic sharing, advocacy, and peer-to-peer influence.
• Experience with analytics tools and reporting dashboards.
• Ability to work independently across large internal teams as well as with partner organizations in the community.
• Strong communication, organizational, and project management skills.
• Experience using Creative Cloud tools and services is a bonus.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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