Graphic Design & Marketing Specialist

GENERAL STATEMENT OF JOB

This is the first of three levels in the Marketing series. Incumbents support the marketing efforts of the assigned department or function by summarizing customer statistics, developing marketing materials and/or participating in Department events. Responsibilities may include writing and editing copy for websites; updating websites; coordinating interns and/or volunteers; writing scripts and press releases; summarizing customer statistics; providing service information to customers; and maintaining records of marketing efforts and results.

SPECIFIC DUTIES AND RESPONSIBILITIES

Essential Functions:

• Drafts a variety of presentations, publications, and marketing materials, which may include writing and editing copy for websites; updating websites; writing scripts and press releases; summarizing customer statistics; updating news information; creating and modifying graphics; and performing related activities.

• Creates social media content using images, video, and text to entice the public to participate in our events.

• Assists department divisions with the design and development of creative branding of events and programming support.

• Edits and proofreads publications and communication materials to ensure content meets established design criteria.

• Maintains records of marketing efforts.

• Collects and summarizes marketing and advertising statistics.

• Provides customer service, which may include responding to a variety of inquiries and collaborating with customers to determine event needs.

• Performs other duties of a similar nature or level.

MINIMUM EDUCATION AND TRAINING

Education and Experience

• High school diploma or GED equivalent.

• One (1) year of experience in graphic design, visual communication, marketing, communications, or a related field.

License and Certifications

• Possession of a valid driver's license.

MINIMUM QUALIFICATIONS AND STANDARDS REQUIRED

Knowledge, Skills, and Abilities:

Knowledge of:

• Marketing principles and practices.

• Graphic design principles and software applications.

• Publications development techniques and practices.

• Proper use of the English language.

• Recordkeeping principles.

• Customer service principles.

• Adobe Creative Suite or similar design software.

• Basic statistical methods.

• Computers and related software applications.

Skill in:

• Providing exceptional customer service.

• Using computers and related software applications.

• Monitoring budgets.

• Developing promotional materials.

• Prioritizing and assigning work.

• Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the public, etc. sufficient to exchange or convey information and to receive work direction.

Physical Requirements:

The work is sedentary work which requires exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Additionally, the following physical abilities are required:

• Feeling: Perceiving attributes of objects, such as size, shape, temperature, or texture by touching with skin, particularly that of fingertips.

• Fingering: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.

• Grasping: Applying pressure to an object with the fingers and palm.

• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discrimination sound.

• Mental Acuity: Making rational decisions through sound logic and deductive processes.

• Reaching: Extending hand(s) and arm(s) in any direction.

• Repetitive Motion: Substantial movements (motions) of the wrist, hands, and/or fingers.

• Speaking: Expressing or exchanging ideas by means of the spoken word, including the ability to convey detailed or important spoken instructions to other workers accurately and concisely.

• Standing: Particularly for sustained periods of time.

• Talking: Expressing or exchanging ideas by means of the spoken word, including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

• Visual ability 1: sufficient to perform an activity like preparing and analyzing data and figures; transcribing; viewing a computer terminal; and/or extensive reading.

• Walking: Moving about on foot to accomplish tasks, particularly for long distances or move from one work site to another.