Marketing Specialist, New Markets and Acquisitions

Department: Marketing

Hybrid: 2 days a week in Somerset, NJ office

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.

Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions-such as marketing, digital transformation, and customer experience-fostering collaboration and driving best practices across its global teams.

As a proud member of this global organization, HearingLife leverages Demant's industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife's ability to fulfill its mission.

At HearingLife, we strive to fulfill Demant's mission of "Hearing is Our Passion" by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing.

This Team Member must uphold the HearingLife Core Values:

• We create trust
• We are team players
• We apply a can-do attitude
• We create innovative solutions

POSITION OVERVIEW

The Marketing Specialist supports the planning and execution of marketing initiatives for newly opened and acquired clinics. This role focuses on coordinating gotomarket activities, executing omnichannel campaigns, and ensuring a smooth marketing transition as clinics join the HearingLife network.

The ideal candidate is an executionfocused marketer with experience in local or multilocation marketing who is comfortable working in a fastpaced, changeoriented environment. This role partners closely with Growth, Sales, Operations, and Marketing teams and plays a key role in delivering consistent, highquality marketing support during acquisition integrations.

KEY RESPONSIBILITIES

• Support marketing execution for newly acquired/opened clinics in alignment with timelines
• Coordinate gotomarket (GTM) activities, including campaign setup, launch, and optimization
• Partner with Marketing, Growth, Sales, and Operations teams to ensure marketing plans support clinic onboarding
• Partner with channel managers to execute omnichannel campaigns across digital, paid media, web, and local advertising channels
• Assist in identifying opportunities to streamline marketing efforts and improve efficiency
• Track campaign performance and support reporting on KPIs and results
• Collaborate with Brand partners during cobranding and rebranding phases
• Support testing of messaging, media, and tactics in new or transitioning markets
• Manage multiple initiatives concurrently while meeting deadlines and quality standards
• 10-15% travel to clinics

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 4-6 years of experience in a marketing role, preferably in multilocation, retail, or servicebased organizations
• Experience supporting lead generation or local market marketing programs
• Exposure to campaign execution across digital and traditional channels
• Experience working crossfunctionally in a collaborative environment

Must have skills:

• Strong understanding of fullfunnel marketing fundamentals
• Experience in digital and traditional marketing channels
• Ability to execute and optimize campaigns based on performance data
• Comfort working across multiple brands or geographic markets
• Strong organizational and project coordination skills
• Analytical mindset with attention to detail
• Clear written and verbal communication skills
• Attention to detail

• Excellent project management
• Process-driven mindset and eagerness to learn

Nice to have:

• Experience with AI marketing tools
• Familiarity with marketing analytics tools (Google Analytics, Looker, or similar)

Target Salary range: 70k - 80k Base

Benefits:

• Competitive salary and bonus structure.
• Comprehensive health benefits (medical, dental, vision).
• Retirement savings plan with company matching.
• Professional development and ongoing training.
• Employee discounts on hearing aids and related services.

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.

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