New 
Growth Marketing Manager
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 18, 2025 | |
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OverviewThe Paid and Organic Demand team is a growth engine with the goal of driving acquisition, revenue growth, and product usage through bold creativity, media, strategic audience engagement, and marketing experiences that deliver real impact. We partner deeply across our sales, marketing, and product teams to ensure every marketing campaign or activity ladders up to business outcomes. By leveraging AI and automation to streamline our operations, we will create space to focus where it matters most-on strategy, innovation, and the work that moves the business forward. We will bring data together from across our channels to give us a clear view of the customer journey so we can make smarter investment decisions and ensure every dollar works harder. Grounded in accountability, collaboration, and creative excellence, we're setting a new bar for what modern marketing can achieve.As a Growth Marketing Manager, your role is to drive meaningful usage (statistically incremental lift in key usage metrics) of high priority products by developing agile, multi-channel Growth Campaigns across Customer Solution Areas (CSAs) to target existing customers identified by data modeling and reached through paid and organic channels. You'll collaborate with cross-functional teams to identify target audiences, craft compelling messaging, and select effective engagement channels. Working with analytics teams, you'll define success metrics, build frameworks to track performance, and optimize outreach. This high-visibility role blends creativity, strategic thinking, and operational excellence to accelerate product adoption and customer value.Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesEfficiency: Work with stakeholders to improve time to market of customer growth campaigns.Partner Cross-Functionally: Coordinate between analytics, data science, operations and Product Marketing on prioritization of growth campaigns, targeting and metrics of success.Agility & Influence: Demonstrates the ability to seamlessly shift across multiple priorities and requests, while effectively influencing stakeholders to adapt execution strategies based on the nature and urgency of each initiative.Communicate Insights & Impact: Distill analyses of growth campaigns into clear, actionable recommendations for senior leadership. Drive Continuous Optimization: Establish feedback loops with stakeholders, set up process for planning and reporting. AI-Driven Innovation: Leverage AI to enhance production, delivery and optimization of customer growth campaigns-unlocking smarter targeting, faster execution, and deeper insights at scale.Experimentation mindset: Set up processes for experimentation and work closely with data science to identify opportunities of growth.Embody our culture and values. | |