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Digital Product Owner (HBC)

Hallmark
United States, Missouri, Kansas City
Oct 14, 2025
Description

Join Our Team as a Digital Product Owner

Kansas City, MO (Hybrid) | Full-Time

Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is looking for a Digital Product Owner to help shape the future of our B2B technical products. If you're naturally curious, love solving problems, and thrive at the intersection of user experience and technology-this is the role for you.

Our ideal candidate loves to gather feedback and then solve problems. They understand the user experience, the product, and how it all works together. They are technically savvy yet exhibit soft skills to work with and understand what customers really want. They like to research, provide data and develop compelling cases.

Overall, the Product Owner helps define and communicate the product vision, strategy, and roadmap for B2B technical products that leverage Hallmark services.

What You'll Do:



  • Define and communicate the product vision, strategy, and roadmap
  • Collaborate with stakeholders to gather and prioritize requirements
  • Translate business needs into detailed product specifications and user stories
  • Partner with development, testing, marketing and sales teams to ensure timely and high-quality delivery of product features
  • Create testing plans and scenarios for product releases
  • Conduct market research and competitive analysis to guide technical and physical product decisions
  • Monitor and analyze product performance, using data to drive continuous improvement
  • Serve as the primary contact for product-related inquiries and issues
  • Ensure alignment between product development and business objectives


Basic Qualifications:



  • Bachelor's degree
  • 2+ years of experience with Agile methodology, scrum methodology, JIRA, or equivalent story writing tool. Product backlog, sprint backlog, story estimation, prioritization, creation of user stories, and acceptance criteria.


Preferred Qualifications:



  • 3+ years' experience as a Product Owner or similar role in the B2B SaaS industry
  • Proven success driving product vision, strategy, and execution
  • 3+ years working with print personalization production and direct mail
  • Strong communication, collaboration, and leadership skills
  • Proven ability to manage multiple priorities and projects
  • Strong analytical and problem-solving abilities
  • Solid understanding of enterprise software development and delivery processes


Why Join Us?



  • Work in a hybrid role based in Kansas City, MO
  • Enjoy a fun, supportive culture
  • Competitive wages and a full benefits package
  • Be part of a team that values innovation, collaboration, and customer impact


Want to learn more about Hallmark Business Connections - check out our website:

https://www.hallmarkbusiness.com/

Ready to Apply?

Now's your chance to embrace a future with Hallmark-follow the instructions below to submit your application!

Application Instructions:



  • Submit a resume or document showcasing how you meet the basic qualifications.
  • Accepted file types: DOCX and PDF.
  • Employment is contingent on background checks, drug screening, and eligibility verification.


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

Hallmark Business Connections plays a critical role in bringing consumer insights to life in the business world. We help businesses build relationships with their customers, clients, and employees. And we pride ourselves on understanding the relationship and communication nuances that keep these connections relevant. We've established a culture of rolling up our sleeves to get the work done through collaboration, innovation, and some entrepreneurial grit. Our products are sold on our own eCommerce store as well as on Amazon. We also develop custom greeting card programs in collaboration with Fortune 500 brands. The business-appropriate products we create help make a difference in a world that could use a little more caring.

At Hallmark Business Connections, we're a small, innovative, tight-knit team and we strive to cultivate a culture where personal and professional growth are the cornerstones of talent enrichment and retention. Pursuing internal opportunities is a great way to leverage your experience while reaching higher or branching into a new area.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.

For purposes of compliance with certain federal regulatory and contractual requirements, Hallmark Business Connections requires that each person who has been offered a position with Hallmark Business Connections submit to a pre-employment drug screening. The drug screening will be conducted in accordance with applicable laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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