Demand & ABX (Account Based Marketing), Leader

The application window is expected to close on: September 25, 2025.

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

We are seeking an experienced Marketing leader with a strong background in demand generation and account-based marketing/experiences (ABX) to create and accelerate pipeline for our Collaboration business, with an emphasis on AI. As a key member of the GTM team, you will work closely with cross-functional peers and will drive immediate impact. This role requires a hands-on marketer who can dive deep into our target markets, craft compelling campaigns, and deliver measurable results in a fast-paced environment and align closely with sales and field marketing to develop multi-channel programs across different buying groups. This role will report to the Director, Global Demand & ABX.

• Partner with the field marketing/product events team to implement and execute effective multi-channel demand generation programs that drive qualified leads, deliver measurable results, and align to sales goals
• Build and execute account-specific marketing strategies to engage decision-makers at key accounts
• Identify and nurture high-value leads, guiding them through the buyer's journey to create sales-ready opportunities
• Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team's objectives
• Partner with sales and GTM teams to understand buyer personas, messages, pain points and deliver tailored marketing programs to drive engagement and align on integrated efforts
• Savvy in utilizing and creating Salesforce and BI reports and dashboards to monitor campaign performance, analyze data, and optimize strategies for improved ROI
• Plan and execute webinars and events that contribute to lead generation and nurture potential customers through the sales funnel
• Prepare detailed reports on performance, providing insights and recommendations for continuous improvement and funnel gaps
• Continuously test and iterate to maximize ROI on all marketing activities

• Bachelor's degree in Marketing, Business, or a related field.
• 12-15 years of experience in marketing, with a focus on ABX, field marketing, or demand generation
• Proven track record of planning and executing successful webinars and events
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

• Experience in a B2B marketing and familiarity with the AI ecosystem
• Familiarity with marketing automation tools and CRM systems (Salesforce, Eloqua)
• Creative problem-solving skills and a strategic mindset

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection-we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer-80 hours each year-allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!