Physician Referral Support Specialist | Full Time

GENERAL SUMMARY:

The Physician Referral Support Specialist is an integral member of the Physician Engagement team and is responsible for assisting in the development and implementation of multi-channel marketing tactics to meet business objectives related to referral growth, patient acquisition, revenue generation, awareness and reputation-building efforts as well as other key business objectives. The Physician Referral Support Specialist position requires autonomous execution of multiple simultaneous tasks, employing a host of traditional and digital marketing tools and tactics. A successful Physician Referral Support Specialist will demonstrate a keen attention to detail, strong interpersonal and customer service skills, a preference for collaboration and team-oriented project work. This position reports to the Director Physician Engagement.

PRINCIPLE DUTIES AND RESPONSIBILITIES:

• Assist with marketing and promotions that support the health system's physician referral outreach objectives, focused on expanded service utilization through the use of various marketing channels.
• Produce and/or assist with various referral focused events supporting key services and connecting with physicians and practice management.
• Manage the creation and enhanced distribution of existing collateral produced in support of referring physicians and services.
• Coordinate the support of incoming referral-focused marketing support requests from across the health system.
• Assist in the development of comprehensive, multi-channel marketing plans for complex health system referral initiatives.
• Support the Director on marketing and promotional initiatives, including planning, execution, measurement and reporting.
• Works with all partners to gather measurement data to demonstrate campaign efficacy, and opportunities for optimization.
• Collaborate with all colleagues to meet goals and objectives.
• Coordinate with external business partners (consultants and vendors) for various requests and management of day-to-day operations.
• Creates, updates and maintains reports including Excel, PowerPoint presentations and Word documents.
• Ensures brand standards and consistency are maintained for all projects by leveraging templates, playbooks and other standardized resources, and working with internal creative and brand team.
• Provide copywriting and editing; and writing content as needed.
• Performs other responsibilities or assignments, as required.