Director, Merchant Marketing - Loyalty & Growth

Overall Purpose

The Director of Merchant Marketing - Loyalty and Growth is responsible for driving the end-to-end merchant marketing strategy for EWS that deepens engagement with existing retail partners and accelerates acquisition of new ones. You will design, package, and launch value driven marketing programs (offers, incentives, loyalty) that unlock measurable sales for merchants and maximize impressions, clicks, and transactions across EWS products and bank channels.

Essential Functions

• Develops merchant marketing, loyalty, and incentives strategy aligned with product growth goals. Identifies emerging channel opportunities across EWS products, bank and merchant channels (paid, owned, earned) and quantify projected impact.

• Collaborates with Product to design overall vision for our loyalty program and tiered offer structures and rewards to drive incremental spending across merchant segments. Identifies and implements opportunities to drive higher customer engagement through merchant and banks loyalty programs and consumer incentives.

• Oversees, develops, and drives the execution of merchant marketing campaigns across the merchant community by selling in EWS product value proposition and bank plans to drive incremental sales or new customers to merchants.

• Translates platform capabilities into compelling marketing playbooks and comarketing investments. Partners with Sales to understand prospect KPIs and presents tailored growth plans in pitch meetings.

• Advances Merchant marketing strategies by optimizing budget across key merchants and identifying unique value proposition for key merchants.

• Works with agency partners to develop campaign plans and optimize media spending and strategies for key merchants.

• Partners with internal business team stakeholders to design and implement initiatives that increase Merchant sales, drive product adoption and deliver incremental value to our merchants.

• Provides effective leadership in developing highly engaged, high-performance teams.

• Supports the company's commitment to protect the integrity and confidentiality of systems and data.

• The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

Minimum Qualifications

• Education and experience typically obtained through completion of a bachelor's degree in business administration, Marketing design/graphics, communications, or a related field.

• Minimum 12 years' experience in merchant marketing, loyalty marketing, merchant management in financial services or related field, and at least 5 years' experience managing people.

• Proven experience in building and executing loyalty programs that drive incremental value and sales in financial services and payments. Expertise in loyalty, CRM, digital performance marketing, and promotional economics.

• Exceptional presentation and storytelling abilities; comfortable co-selling alongside Sales executives.

• Strong Executive presence and ability to build key relationships across internal and external parties.

• Strong leadership skills in driving vision and leading high-performance teams- excellent interpersonal skills with ability to influence and engage internal & external stakeholders.

• Excellent attention to detail & verbal, and written communication skills.

• Proficiency with Microsoft Office and familiarity with Adobe Creative Suite (Illustrator, InDesign, Photoshop).

• Self-starter with the ability to organize, prioritize work, and meet deadlines.

• Proven ability to collaborate, communicate, and navigate through multiple disciplines and various seniority levels with internal and external partners.

• Ability to multi-task and work effectively in a fast-paced, dynamic, growth-oriented environment.

• Background and drug screen.

Preferred Qualifications

• MBA preferred, additional related education and/or experience preferred.

Physical Requirements

Early Warning works together in a highly collaborative office environment.Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

The base pay scale for this position in:
New York, NY/ San Francisco, CA in USD per year is: $180,000 - $215,000.
Additionally, candidates are eligible for a discretionary incentive plan and benefits.

This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.