Director, Content and Digital Platforms

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director, Content & Digital Platforms brings a passion for storytelling and a strong digital-first mindset to the Macy's, Inc. Corporate Communications team. They lead the development of Macy's, Inc.'s editorial calendar, produce engaging short-form video and written content for corporate social channels, and drive colleague-facing digital communications. Using a range of mediums and creative tactics, the Director informs and inspires both internal and external audiences.

The ideal candidate thrives in a fast-paced environment, thinks proactively and progressively, and demonstrates inclusive leadership. While retail or fashion experience is a plus, it is not required.

This hybrid role is based in New York City and reports to the Senior Director, Enterprise Communications.

What You Will Do

• Partner with colleagues across the Macy's, Inc. Corporate Communications team to develop and maintain an editorial calendar that aligns with key strategic initiatives, colleague engagement efforts, and major promotional moments.
• Lead the strategy and execution of content for Macy's, Inc.'s social media channels (Instagram and LinkedIn), including both organic and paid approaches, with a focus on visual, B2B storytelling. Oversee third-party agency resources as needed.
• Draft and produce content for a variety of internal and external channels-including a weekly newsletter digest-leveraging compelling imagery, short-form video, creative copywriting, and attention-grabbing headlines.
• Maintain and enhance the corporate intranet, applying a digital-first mindset to increase accessibility, usability, and engagement among Macy's 80,000+ colleagues.
• Build and manage a corporate communications dashboard to measure ROI and effectiveness of internal and external communications tools.
• Provide support on company-wide initiatives and special projects to help drive company culture.
• Serve as a strong people leader, focused on the growth and development of one direct report.
• Ensure all content adheres to Macy's brand standards for voice, tone, and visual identity.
• Promote a positive team culture grounded in engagement, collaboration, respect, and recognition.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Editorial Strategy & Storytelling - Expertise in building and maintaining editorial calendars that align with strategic initiatives, colleague engagement, and promotional moments.

Social Media Management - Deep experience in leading organic and paid strategies for corporate social platforms (Instagram and LinkedIn), with a focus on B2B visual storytelling.

Content Creation & Copywriting - Skilled in producing compelling multimedia content-including short-form video, creative copy, and click-worthy headlines-across internal and external channels.

Digital Platform Management - Strong digital-first mindset with experience enhancing and maintaining intranet platforms to boost accessibility, usability, and engagement.

Analytics & Performance Tracking - Proficiency in building dashboards and analyzing communications metrics to measure effectiveness and ROI.

People Leadership - Demonstrated ability to develop, mentor, and lead high-performing team members with a focus on collaboration, growth, and accountability.

Brand & Visual Identity - Strong understanding of maintaining consistency in tone, voice, and visual style across all content and platforms.

Internal Communications - Adept at supporting company-wide initiatives and events, including leadership meetings, executive communications, and cultural programming.

Organizational Agility - Ability to thrive in fast-paced environments, toggling between multiple projects and shifting priorities with minimal supervision.

Strategic Influence - Proven ability to influence stakeholders and drive communications initiatives across complex organizational structures.

Relationship Building - Natural collaborator with strong interpersonal skills, able to build trust and credibility across all levels of the organization.

Creative Tools & Design - Bonus proficiency in graphic design and visual tools to support storytelling and elevate content quality.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• 8+ years of experience in corporate communications, journalism, public relations or agency, focused on digital storytelling and social media.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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