Alumni Marketing Senior Manager

Job Summary:

The Senior Manager, Alumni Marketing leads the vision, strategic planning, and execution of the firm's alumni engagement program, focused on developing and strengthening meaningful relationships with alumni. This role collaborates closely across the Marketing and Communication organization and with other stakeholders to drive innovative alumni engagement initiatives. The Senior Manager will help design and oversee all facets of the alumni program including portal, LinkedIn group, social media presence, develops and implements engagement campaigns, manages program metrics, and ensures the program is recognized as a market leader. This position is responsible for a variety of activities including: budget management, event considerations, and the creation of communications strategies that foster alumni engagement and support the firm's goals.

Job Duties:

• Leads the development and execution of the alumni engagement program's strategic plan
• Collaborates with various stakeholders to align alumni initiatives with firm strategy
• Manages the alumni database and LinkedIn group
• Develops and implements alumni engagement campaigns, communications, and events
• Collaborates on alumni-focused development, alumni relations and related marketing activities
• Tracks and reports on program metrics and KPIs, including alumni demographics and engagement
• Manages the alumni program budget and ensures effective resource allocation
• Identifies and executes alumni-focused initiatives to support business development objectives
• Partners with the talent team to identify career opportunities and resources for alumni
• Refines and optimizes workflows and processes for program success
• Creates and implements internal and external communications strategies, including newsletters, thought leadership, and social media outreach
• Helps build an alumni program that is industry recognized
• Familiarity with overall recruiting efforts for alignment
• Other duties as required

Supervisory Responsibilities:

• Oversees the development Alumni Marketing Manager, serves as a coach/mentor to this role and supports their career development and performance
• and implementation of the Alumni Marketing team, training topics and cadence, including the onboarding of new team members
• Tracks employee performance and reports progress to the team leader
• Monitors the effectiveness of team structure and recommends changes, as needed
  
  

Qualifications, Knowledge, Skills and Abilities:

Education:

• Bachelor's degree, required
  
  
  
  • Focus in Marketing, Communications, Business Administration, or Public Relations, preferred
  
  

Experience:

• Eight (8) or more years in alumni relations, marketing, business development, or client relations, required
• Experience managing large-scale engagement programs, required
• Experience in a professional services or corporate environment, preferred

Software:

• Proficiency in CRM systems, required
• Proficiency in Microsoft Office Suite, required
• Experience with web content management systems and social media platforms, preferred
• Experience with Airtable, preferred

Other Knowledge, Skills & Abilities:

• Strong leadership and project management skills
• Excellent written and verbal communication skills
• Ability to build relationships and collaborate across multiple teams
• Strong analytical skills and experience with program metrics and KPIs
• Creative and strategic thinker with a passion for engagement and innovation
• Ability to manage multiple projects and deadlines in a fast-paced environment
• High attention to detail and organizational skills
• Ability to travel as needed
• Capable of working in a deadline-driven environment and handling multiple projects simultaneously

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range: $95,000 - $110,000
Maryland Range: $95,000 - $110,000
NYC/Long Island/Westchester Range: $95,000 - $110,000