New

Senior Campaign Planner

Thomson Reuters
life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k)
United States, Michigan, Ann Arbor
777 East Eisenhower Parkway (Show on map)
Jul 01, 2025
Senior Campaign Planner SafeSend is seeking a Senior Campaign Planner with deep expertise in Customer Lifecycle Marketing (CLM) to drive retention-focused marketing strategies.This person will project manage retention-focused lifecycle nurture campaigns designed to increase engagement, product usage, and upgrade opportunities within our existing customer base. You'll own campaign strategy, manage timelines and execution, and collaborate with teammates across marketing, revenue operations and customer success. The ideal candidate is highly strategic and analytical, a strong cross-functional collaborator, and skilled at leading multi-channel campaign planning. About the Role In this opportunity as a Senior Campaign Planner you will: Build and execute customer lifecycle nurture campaigns for key segments, including small and mid-sized firms (SMB). Lead SafeSend's customer expansion marketing program, managing campaign strategy, execution, and optimization to drive product adoption and upgrades. Own budget and performance for customer retention campaigns. Coordinate with the product marketing, content, and customer success to align lifecycle messaging with client needs and timing. Collaborate closely with executive leadership and customer success to ensure campaign triggers are aligned and support broader business goals. Work with revenue operations to define and track KPIs for retention and expansion campaigns. Identify gaps in the customer journey and create digital campaigns to improve conversions, engagement, and upgrades. Assist marketing team with daily tasks and play a key supporting role in a variety of projects. About You You're a fit for the role of Senior Campaign Planner if your background includes: Bachelor's degree or equivalent work experience 5+ years of experience in B2B campaign management, with specific experience in lifecycle or customer marketing Experience building nurture programs across multiple segments Strong project management skills with the ability to manage multiple campaigns Ability to contribute to global, regional, or segment-level marketing strategies while applying strong planning and execution discipline Working knowledge of email marketing platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and project management tools (e.g., Asana) Data-driven mindset with experience analyzing campaign results and iterating for improvement Collaborative, proactive, and eager to work across teams Maintain flexibility and positive attitude during organizational changes and process evolution Ability to quickly pivot strategies based on new requirements and work with a growth mindset #LI-JK3 What's in it For You? Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $72,100 - $133,900. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. 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