New 
Product Marketing Director, MAI Monetization
 Microsoft | |
 United States, Washington, Redmond | |
 May 23, 2025 | |
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OverviewMicrosoft AI is the organization that makes responsible AI to empower people. We are a global community of creatives and trailblazers - developers, engineers, AI scientists, personality architects, marketers, researchers, designers, and writers. Fueled by an obsession with the details and a healthy respect for humanity, we explore what's possible and shape the future together. The Product Monetization Strategy team inside MAI is responsible for defining how we create user experiences that delight users and business models that empower advertisers to meet their goals.We are seeking an experienced and innovative, Product Marketing Director, MAI Monetization, an individual contributor to lead Product Marketing for new monetization products across our suite of channels, such as Search and Copilot. The scope of work can include advertising, new monetization models, and the release of internal CRM tools to help us better serve our customers. This role involves collaboration with product managers and marketing partners, leading thoughtful go-to-market strategies, defining appealing product positioning, and influencing customer-centric roadmaps.We are looking for a seasoned product marketer with a proven record of successful partnerships with Engineering and PM teams. We seek someone with experience applying different customer listening approaches to influence product decisions. Finally, the ideal candidate must be able to define compelling and differentiated product positioning, serve as a beacon for our product value proposition, guide internal teams, and enable the creation of consistent external messaging. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesCustomer Listening and Market Signals: Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities, and inform the product roadmap. Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs. Understand competitors' strengths, weaknesses, and Microsoft's competitive positioning, and anticipate the business implications. Provide expertise in developing insights from market or user research, competitive analyses, and industry trends. Synthesize and articulate customer feedback, mobilizing internal teams to address it.Product Positioning, Value Proposition, and Messaging: Lead the creation of a differentiated value proposition that aligns with customer goals. Drive the development of product positioning and value proposition pillars with tangible proof points and crisp messaging aligned across stakeholders. Support partner teams in client-facing communication and enablement. Clearly articulate our product story in blog posts and tentpole event presentations for marquee product launches.Go-to-Market: Lead v-teams and direct marketing strategies for effective product releases, maximizing adoption, and customer satisfaction. Set clear goals and impact metrics, orchestrating cross-functional teams to leverage the appropriate marketing and sales channels to achieve them. Develop and execute impactful launch strategies that leverage key industry and first-party events, setting clear release schedule goals for the Product Management teams.Thought Leadership and GAI Adoption Acceleration: Act as a trusted partner and leader in the generative AI (GAI) space, representing Microsoft in strategic discussions with advertising executives and select industry events. Provide guidance to internal partners on Microsoft's differentiated value proposition and point of view on how Microsoft can grow ad revenue based on an understanding of customer needs and the industry landscape.Scale Enablement: Ensure that Learning and Development, Sales, and Marketing teams know our roadmap, positioning, and value proposition, empowering them to scale enablement across clients and internal teams. Lead select and strategic product training sessions, driving excitement and clarity around key product announcements.Growth Mindset and Inclusive Thinking: Proactively seek feedback from diverse clients and users, uncovering new growth opportunities and mitigating bias in AI products. Lead a "always learning" culture with constant assessment of what we can do better, encouraging open and honest conversations and reflections, while ensuring that all voices are heard. | |