Digital Marketing Mgr - Email SMS & Loyalty - Johnston & Murphy

The Ideal Candidate

We're looking for a data-driven and creative Digital Marketing Manager - Email, SMS & Loyalty to lead and evolve our customer engagement strategy. You'll own the development and execution of high-impact campaigns across email, SMS, and loyalty channels-strengthening our connection with customers at every touchpoint. As part of a collaborative, cross-functional team, you'll also help shape our broader digital marketing efforts and bring fresh thinking to everything from automation to customer insights.

This role is ideal for someone who thrives in a fast-paced environment, brings a strategic mindset and hands-on execution skills, and is passionate about crafting memorable digital experiences that build brand love and drive growth.

Experience and Skills You'll Need to Have

• Own and execute the email and SMS marketing strategy and calendar, aligning with product launches, promotions, seasonal campaigns, and key brand moments.
• Lead creative development for digital campaigns-including copywriting and creative direction-ensuring all messaging reflects our brand voice and engages the customer.
• Build and optimize automated lifecycle journeys (welcome, browse/cart abandonment, post-purchase, reactivation, loyalty) that deliver timely, personalized, and high-performing customer experiences.
• Grow and enhance our J&M INSIDERS loyalty program by crafting targeted communications, member-exclusive offers, and engagement strategies that drive deeper brand connection.
• Collaborate cross-functionally with brand marketing, ecommerce, merchandising, and creative teams to align content, timing, and promotional strategies across channels.
• Partner with CRM partner and analytics teams to implement segmentation, dynamic content, and personalization strategies. Maintain a working knowledge of platform integrations and data flows to ensure smooth campaign execution.
• Monitor and analyze campaign performance (open rates, CTRs, conversions, retention, etc.) and share actionable insights to continuously improve engagement and ROI.
• Support other digital channels, including affiliate, paid social, and display, to help drive acquisition and retention in an integrated, full-funnel strategy.
• Evaluate and test new tools, platforms, and technologies to keep our programs innovative and effective. Share thought leadership and trend insights with the broader team.

Experience and Skills You'll Need to Have

• Bachelor of Arts (BA), or Bachelor of Science (BS), or Bachelor of Business Administration (BBA) with emphasis in Marketing, or equivalent work experience
• 4-6+ years of experience in digital marketing, with a strong focus on email, SMS, and/or loyalty programs.
• Hands-on experience with platforms like Cordial, Klaviyo, Attentive, Salesforce Marketing Cloud, or similar.
• Proven track record in building and optimizing lifecycle campaigns that drive measurable results.
• Strong analytical skills and experience using data to inform decisions; familiarity with A/B testing and campaign reporting.
• Exceptional communication and project management skills with a collaborative, team-first mindset.
• A curious, proactive attitude and the ability to thrive in a fast-paced, growth-oriented environment.