Director of Brand Marketing - Park MGM

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Brand Marketing Director is responsible for leading the strategy, development, and execution of all guest-facing communications in close collaboration with the operations team. This role also oversees key enterprise-wide marketing initiatives that enhance brand awareness, drive engagement, and support long-term business goals. The Director works cross-functionally to ensure all messaging aligns with brand standards and business objectives, serving as a strategic partner to internal teams and a champion of brand consistency.

THE DAY-TO-DAY:

• The Brand Marketing Director is responsible for directing and managing all aspects of marketing for various Lines of Business and/or Property by interpreting business objectives and translating them into strategic marketing plans. This leader continuously evaluates advertising and campaign performance by analyzing data, identifying key trends, and providing actionable recommendations to improve outcomes and drive success for the company.

• In this role, the Director oversees the development and submission of creative briefs and project requests, including detailed budget and timeline parameters. They work closely with Creative Services teams to ensure that all creative work is delivered on strategy, on time, and within budget. As the primary point of contact for property marketing, the Director provides final approvals and prioritization guidance across all campaigns and projects.

• As a brand subject matter expert and key strategic partner, the Director consults with Line of Business and Property leadership on all guest-facing communications and developments, ensuring consistency with brand standards and alignment with business goals. They are also responsible for driving the adoption and execution of company-wide processes that emphasize efficiency and effectiveness in all marketing initiatives.

• Additionally, the Director manages and develops a high-performing team of marketers. They foster a culture focused on guest service, collaboration, ongoing feedback, employee recognition, and mutual respect. Through effective hiring, training, and succession planning practices, the Director ensures a strong, inclusive team aligned with the company's diversity commitment.

THE IDEAL CANDIDATE:

• Bachelor's degree in advertising, Marketing or a related field, or equivalent experience

• 4+ Years of Prior Relevant Experience in Advertising, Marketing, Client Relationship Management/Client Services or a related field, or four (4) years' experience in a management position in Advertising, Marketing, Hospitality, or a related field

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally

• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

• Free meals in our employee dining room

• Free parking on and off shift

• Health & Income Protection benefits (for eligible employees)

• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19452

Are you ready to JOIN THE SHOW? Apply today!