Sales-Marketing Associate

The Sales-Marketing Associate is responsible for the recruitment and retention of all Neighborhood product lines. The key to success in this position is to have strong community relationships as well as to ensure that members and prospective members are educated on benefits and enrollment processes. The Associate will be responsible for sharing data with the Marketing department and/or other internal departments and external partners.

The Sales-Marketing Associate will significantly impact the growth of new members through the use of data collections, community and provider outreach and member satisfaction information. This person must have significant community involvement as well as contacts in the community, an avenue to recruit new members. Ensure adherence to Center for Medicare and Medicaid Services (CMS) guidelines in all aspects of sales activities. This person will significantly impact the growth of new members through relationship building within the community, delivering educational and sales presentations, and providing applications assistance.

This position will be required to be licensed within the State of Rhode Island under the "Broker License" in support of State licensing requirements governing our commercial insurance lines of business. The handling of Medicaid and/or Duals potential member calls will require strict adherence to pre-approved scripts and procedures. The Associate has a direct impact on driving membership growth, providing high quality service with a professional, respectful demeanor while meeting the appropriate needs of any potential member.

Duties and Responsibilities:

• Sell, market, and promote products within all lines of business by coordinating and delivering sales/marketing presentations to consumer groups, social service agencies, churches, schools, food pantries, facilities that service seniors (centers, assisted living facilities, adult day care centers), community events, make outbound calls to prospective leads, arrange provide appointments in potential homes for our duals program and other sites as designated.

• Very often the first "Face of Neighborhood" for potential members in the community, requiring a professional and empathetic tone and exceptional level of plan knowledge.
• Report daily duties and responsibilities to Marketing Sales Outreach Supervisor
• Communicate any issues that arise when out in the community to Supervisor
• Seek new outreach opportunities for all lines of business
• Coordinate and present at special events including open houses, fundraisers, outreach and community events, provider offices, exhibits, product or service fairs, and school events
• Present plan information to potential eligible Medicare Medicaid, Medicaid and Commercial members

• Assist potential, eligible members to determine what Neighborhood product is best for them. Educate enrollees on all aspects of the Plan, as well as answering questions regarding Plan's features and benefits

• Assist with Medicare Medicaid application process for potential eligible Medicare Medicaid members.
• Understand and apply all policies and procedure pertaining to:
  
  
  
  • Disclosures and provisions of the Neighborhood Medicare product
  • Enrollment and disenrollment
  • Marketing and Sales rules and regulations
  • The covered benefits, non-covered benefits, exclusions and exemptions
  
  
  
  
• Document consistently and accurately all activities including community presentation, sponsorships, potential member leads, sales activities, etc. in Salesforce.
• Maintain significant community involvement as well as contacts in the community as an avenue to recruit new members.
• Establish and maintain a positive working relationship with facility and site staff community and provider organizations, as well as City and State regulatory agencies
• Gather data, compile information, prepare reports and for the overall analysis of data as it relates to the marketing department.
• Respond to requests for information from the public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources

• Conduct or assist in portions of market research activities to identify targeted populations, including potential sponsors, and to identify the appropriate media for distribution of promotional information

• Maintain database records and files including mailing and potential member information
• Keep informed and adhere to current information pertaining to marketing activity guidelines set forth by various regulatory agencies-this includes providing enrollees with all corresponding materials and documentation
• Develop a comprehensive outreach strategy for the means of recruiting and outreaching new members of Color (BIPOC) communities
• Cross-department partnerships to identify strategies to maintain membership.
• Maintain strong relationships with Inside Sales and Member Services to ensure follow-up on potential member leads, resolve member concerns regarding complaints and potential enrollments and/or disenrollments.

• Assist with inbound and outbound potential member calls when necessary
• Follows compliance standards for new lines of business to minimize errors
• Works in accordance with departments compliance-related policies and procedures
• Adhere to all Centers for Medicare & Medicaid Services (CMS) guidelines and company driven compliance programs, including the Annual Medicare Training

• Perform other duties as assigned
• Corporate Compliance Responsibility - As an essential function, responsible for complying with Neighborhood's Corporate Compliance Program, Standards of Business Conduct, applicable contracts, laws, rules and regulations, policies, and procedures as it applies to individual job duties, the department, and the Company. This position must exercise due diligence to prevent, detect, and report unlawful and/or unethical conduct by fellow co-workers, professional affiliates and/or agents.

Qualifications:

Required:

• Bachelor's degree or equivalent education and relevant work experience in lieu of a degree
• Must possess a valid Rhode Island Brokers License for health insurance within 90 days of hire
• Experience working health insurance sales with a proven track record of success
• Excellent written/communication skills with phone and/or customer service experience
• Strong facilitation and presentation skills
• Knowledge of marketing strategies, processes, and available community resources
• Flexibility in work schedule to work nights and weekends to meet the needs of members and potential members
• Ability to effectively prioritize and implement tasks in a high-pressure environment and reliably meet deadlines
• Ability to use independent judgment to plan, organize and coordinate special events
• Ability to gather data, compiles information, and prepares reports
• Intermediate to advanced skills in Microsoft Office (Excel, Outlook, PowerPoint, Word)
• Ability to travel for work. Must have own vehicle and possess a valid driver's license and proof of auto insurance
• Ability to lift up to 40lbs and carry items up to 200 feet

Preferred:

• Bilingual
• Knowledge of Rhode Island Medicaid
• Knowledge of CMS (Center for Medicare and Medicaid Services) marketing rules and regulations
• Possession of Rhode Island Brokers License
• Experience working with Salesforce

Neighborhood Health Plan of Rhode Island is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.