Enrollment Communications Specialist

Appalachian State University

$35,880 - $46,350

United States, North Carolina, Boone

287 Rivers Street (Show on map)

May 01, 2025

Position Summary Information

Classification Title	Public Communications Specialist
Working Title	Enrollment Communications Specialist
Location
Job Category	5
Position Number	098121
Not Eligible for Visa Sponsorship
Department	VC for Enrollment Management - 240000
Minimum Qualifications	Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.
License/Certification Required
Essential Job Functions	The Enrollment Communications Specialist will provide support to the Enrollment Communications Team by assisting in various communication tactics and strategic enrollment planning. Duties and responsibilities of the position include but are not limited to the following: Assist in managing CRM communication campaigns, plans, workflows, and related CRM tasks in order to achieve enrollment goals. Work with Enrollment Management to identify and address communication needs in a timely and efficient manner. Assist in writing compelling and effective recruitment messages. Assist in documentation and communication flow mappings of all campaigns. Create and edit email and communications. Troubleshoot and enhance CRM daily communication procedures, workflows, and data integrity. Assist in social media/digital strategies. Use data and surveys to measure and enhance message effectiveness and user satisfaction. Motivation to work effectively in a creative and collaborative environment and offer innovative contributions to overall communication goals. Perform other duties as assigned.
Knowledge, Skills, & Abilities Required for this Position	Strong verbal and written communication skills. Proficient computer skills. Strong organizational and time management skills. Ability to manage multiple communication/marketing projects. Ability to learn and grow in social media marketing.
Preferred Qualifications	Strong organizational, planning, and project management skill. Experience with project management systems (trello, hive, etc.) is a plus. Ability to compile and analyze data, assess, and make subsequent recommendations and decisions. Knowledge of customer relationship management (CRM) systems, preferably Slate, as well as basic knowledge of html. Knowledge in graphic design 3 years of Marketing, Communications, Admissions, or Enrollment Management experience.
Type of Position	Permanent Full-Time
Staff/Non-Faculty	Staff/Non-Faculty
Appointment Type	1.0
Work Schedule/Hours	Monday-Friday, 8:00 am to 5:00 pm, some nights and weekends may be required to attend Enrollment Management events.
Number of Hours Per Week	40
Number of Months Per Year	12
Mandatory Staff	No
Physical Demands of Position	To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Overall Competency Level	Contributing
Salary Grade Equivalency	GN06
Salary Range	$35,880 - $96,560
Anticipated Hiring Range	$35,880 - $46,350
Required Functional Competencies to Successfully Perform Job Duties.	Project Management: Assist the director in managing the Enrollment Management production schedule. Use data and surveys to measure and enhance message effectiveness and user satisfaction and to create and meet strategic goals and key performance indicators. Communication-Written: Write compelling and effective recruitment messages. Create and edit email/ SMS communications. Support digital content. Communication-Verbal: Communicate effectively with campus partners, vendors and colleagues in the division of Enrollment Management. Some duties may include sending reports and updates to campus partners on behalf of EM. Knowledge-Technical: Ability to learn the CRM (Slate) and it's marketing functions. Manage and edit and send messages via the CRM to reach prospective students.

Pay will be commensurate with applicant competencies, budget, equity and market considerations.

Posting Details Information

Posting Date	04/30/2025
Closing Date	05/11/2025
Competency Level Statement
Special Instructions to Applicants	For a complete application, please apply and submit all below-required documents electronically through Appalachian State University's Job Board: Cover Letter Resume List a minimum of 3 professional references in the application.
Search Chair Name	Bailey Hostetter
Search Chair Email	hostetterbs@appstate.edu
Applicant Pool Preference	External (Post on the Web)

Departmental Information

Quick Link	https://appstate.peopleadmin.com/postings/50696
Posting Number	201502872P