New

Innovation Marketing Manager

Terracon Consultants, Inc.
life insurance, paid time off, paid holidays, tuition reimbursement, 401(k)
United States, Kansas, Olathe
Apr 20, 2025
Job Description Ready to grow your career as part of a down-to-earth team with the freedom to explore and develop solutions on rewarding, large-scale projects? Want a flexible work environment and a culture where your ideas are valued and your wellbeing is paramount? How about having access to a nationwide bench of expertise, and opportunities to learn and lead? This is life at Terracon, a 100% employee-owned company where we chart our course together and everyone benefits when our hard work creates success. Innovation Marketing Manager Become a part of a company committed to delivering success to you, our clients, and Terracon through our values of caring, courage, curiosity, excellence, integrity, and prosperity. Ranked No. 18 in Engineering News-Record's 2024 list of the Top 500 Design Firms, Terracon is an exciting, fun place to work and grow professionally! The innovation marketing manager will lead marketing efforts for our innovative offerings through the creation and consistent use of key messaging to attract potential clients and win internal adoption. The successful candidate will be a forward thinker who excels in marketing strategy for SaaS, technology, or B2B product marketing, and knows how to implement successful change management in large organizations. This role is responsible for the development and execution of comprehensive marketing and communications plans to enhance Terracon's brand presence and accelerate profitable growth, including: Create and maintain promotional collateral and resources. Collaborate with product and client development teams to capture market needs and competitive intelligence. Manage creative campaigns and digital marketing strategy, lead generation, tradeshows/conferences, social media, and advertising efforts. Identify thought leadership opportunities and partner with our client development and technical professionals to prepare webinars, abstracts, and articles. Demonstrate expertise with and help drive our Client Relationship Management (CRM) system use. Reporting to our external communications director, this individual will partner with the broader corporate marketing team to support emerging technologies including: Pivvot, a SaaS platform offering location intelligence for routing and siting analysis, identification of risks, and navigation of regulatory and environmental permitting. Pavement consulting solutions that leverage digital data collection and artificial intelligence (AI) to create customized, data-driven pavement management strategies. Stage1, a proprietary desktop study delivering geotechnical and environmental assisting clients to estimate risk, schedule, and budget. Future offerings as identified through organic growth or acquisition. Essential Role and Responsibilities: Strategic Marketing Planning Develop and implement comprehensive marketing and communications plans aligned with strategic growth goals. Lead the facilitation of marketing strategies getting input and buy-in from product leadership, client development, and corporate marketing and communications reflecting trends, opportunities, and competitive intelligence. Collaborate with senior and innovation leaders to set KPIs, analyze, and report on the effectiveness of campaigns, utilizing analytics tools to measure ROI. Change Management Create, execute, and measure success of communication plans supporting internal adoption. Work directly with leaders in offices, strategic business sectors, and service lines to support targeted and companywide tool usage while positioning the value story for employee-owners and clients. Collaborate with the corporate marketing and communications teams to share successes and developments within the innovation service offerings. Digital Marketing Manage, mentor and develop a team. (Currently 1 direct report). Collaborate with corporate marketing and communications and key consultants on lead generation, website content, SEO, video, social media, email marketing, and online advertising. Content Development Create ideal customer profiles, develop key messages, and map client journeys. Work with our brand team to develop compelling value and expertise stories demonstrating innovative use cases within service lines and sectors. Manage the creation of high-quality content, including Pivvot website, abstracts, articles, case studies, and presentations. Thought Leadership and Event Management Identify opportunities for speaking engagements and partner with technical professionals to develop thought leadership pieces that showcase expertise and innovation. Plan and execute trade shows, conferences, webinars, and client events. Continuous Improvement Build market intelligence feedback loop to enhance adoption internally, product development, and client preferences and attitudes for changes to strategic messaging. Hybrid position requiring in-person, in-office work, and potential travel. Requirements: SaaS, product, or A/E/C industry marketing experience/knowledge required. Digital marketing and lead generation experience. Strong understanding of digital marketing tools and technology. Excellent written and verbal communication skills. Ability to manage multiple priorities and projects in a fast-paced environment. Strong leadership and team management skills. Proficiency in marketing software and tools, such as Microsoft Office, Adobe Creative Suite, CRM systems, and marketing automation platforms. Bachelor's degree in communications, marketing, or related degree and 10 years of marketing and communications experience. Alternatively, instead of a degree, 15 years of related experience. Valid driver's license with acceptable violation history. About Terracon Terracon is a 100 percent employee-owned consulting engineering firm providing quality client services. Since 1965, Terracon has evolved into a successful multidiscipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon has over 7,000 employees in over 180 locations, with services available in all 50 states. Terracon's growth is due to valued employee-owners exceeding expectations by providing excellent client experience and being given fantastic opportunities to grow their careers. Terracon offers an excellent compensation and benefits package, including medical, dental, vision, life insurance, 401(k) plan, and paid holidays. About Terracon Terracon is a 100 percent employee-owned multidiscipline consulting firm comprised of more than 6,000 curious minds focused on solving engineering and technical challenges from more than 175 locations nationwide. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon's growth is due to our talented employee-owners exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace. Terracon's vision of "Together, we are best at people" is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs. EEO Statement Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.