Lifecycle Communications Manager

40% Create and execute promotional campaigns:

• Develop and execute promotional marketing campaigns across a variety of channels including email, mobile app, SMS and push notifications.

• Work with data science on identifying target audience and control groups.

• Monitor and analyze campaign performance to optimize results and ROI

20% Manage customer journeys:

• Plan, execute, and monitor the effectiveness of lifecycle communications tactics, adjusting strategies to improve performance as needed.

• Utilize marketing automation tools and communication platforms to streamline communication processes and enhance customer engagement through timely and relevant messaging.

• Collaborate closely with technical teams to define requirements for complex journeys and audience lists ensuring seamless execution.

20% Collaborate with cross-functional teams:

• Work with internal creative agency, decision science, engineering, and product to align communication and promotional efforts to achieve business goals.

• Act as a strategic advisor to internal and external stakeholders, translating high-level business goals into actionable communication and promotional marketing strategies.

• Regularly report campaign performance to stakeholders, contributing to strategy reviews and quarterly business reviews.

20% Be a subject matter expert:

• Continuously learn and adapt to the evolving landscape of loyalty marketing.

• Stay up to date on key competitors and loyalty programs. Be a subject matter expert on all third-party technical marketing tools.

• Keep abreast of new strategies and technologies in the marketplace.

• Regularly share out best practices and innovation.

Qualifications

• 4 years of experience in lifecycle marketing, CRM, or a related field with exposure to B2C and B2B audiences. Experience with the loyalty marketing industry preferred.

• Bachelor's degree in communication or related field or equivalent work experience.

• Proficiency in advanced segmentation and personalization techniques and tools.

• Hands-on experience with marketing automation platforms and CRM systems.

• Demonstrated success in creating and executing multi-channel communication campaigns and promotions across email, SMS, social media and other channels etc.

• Understanding customer needs and behaviors to create engaging experiences. Excellent writing and interpersonal skills are essential.

• Ability to track and analyze communication performance to identify areas for improvement. Experience with A/B testing.

• Ability to manage multiple projects and campaigns simultaneously.

Disclaimer

This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities and qualifications required of associates assigned to this job.

Maritz offers a comprehensive benefits package for full-time employees including medical, dental, vision, life insurance, disability, 401k, tuition reimbursement, paid time off, and more! Part-time employees may qualify for medical, 401k, and paid time off depending on total hours worked. View all details at www.MaritzBenefits.com.

Maritz will only employ applicants who have authorization to work permanently in the U.S. This is not a position for which sponsorship will be provided. Those who need sponsorship for work authorization now or in the future are not eligible for hire. No calls or agencies please.

Maritz is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by calling 1-636-827-0335 or by sending an email to peopleanddevelopment@maritz.com.