Digital Marketing Analyst

Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.

Itron is looking for an experienced digital marketing analyst to support our digital marketing and global marketing team. Your responsibilities will include tracking digital marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting digital campaign performance, and communicating with internal stakeholders.

To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A qualified digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.

The ideal candidate will work independently and apply industry practices and solutions to creatively resolve issues or deliver outcomes having a wide and diverse scope impacting the function and/or sales region. In addition, the analyst plans and delivers complicated activities to support the marketing, communications, public relations and/or business development team(s).

Job Duties & Responsibilities

• Collaborate with stakeholders to create measurement plans that align with business objectives and optimize the end-to-end customer journey.

• Manages marketing automation platform, including list management, lead scoring and automation and execution of nurture and drip campaigns.

• Tests campaigns, analyzes key metrics, and identifies opportunities to increase campaign performance.

• Develops and presents findings from analysis, including actionable insights and recommendations.

• Develop digital campaign and web measurement strategies to provide a self-serve environment for key internal stakeholders.

• Create demand generation dashboards, data visualizations, and campaign and website performance reports.

• Monitor and analyze digital media and marketing trends.

• Accomplishes operational and/or functional objectives that enable the successful execution of department goals; tracks, monitors and reports on KPIs and action plans.

• Meets business ad hoc requests: identifies market trends, collects relevant information, provides detailed analysis and deliverables (promotional content, documentation, presentations, trainings).

• Liaises with diverse departments (IT, Product Management, Product Marketing, Sales) and provides training to increase lead generation and promote product/brand awareness.

• Leads projects within scope of responsibilities.

• Manages relationships and negotiations with external partners/suppliers.

Experience & Skills

• This position typically requires 5+ years of related experience

• Excellent Microsoft Excel skills with demonstrated ability to translate raw data into actionable insights

• Experience using Salesforce or similar CRM system

• Experience using analytics tools, such as Google Analytics

• Experience using marketing automation platforms

• Experience using Power BI is preferred

• Experience using artificial intelligence (AI) is preferred

Education: Bachelor's degree in related field or equivalent experience.

Location: This is a hybrid position based out of Liberty Lake, WA with at least two days required on-site per week.

Physical Demands & Work Environment: This is a typical office job, with no special physical requirements or unusual work environment.

Liberty Lake, WA: The base salary is $75,000 - $141,000.

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Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills and experience.

Itron is proud to be an Equal Opportunity, Affirmative Action Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.

Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions. We provide smart networks, software, services, meters, and sensors to better manage electricity, gas, water and city services. We are dedicated to creating a more resourceful world.