Product Manager, Ad Technology

Altice USA
United States, New York, Bethpage
Mar 11, 2025
News12 News 12 is our award-winning, hyper local news stationcovering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals. If you're committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth. Job Summary We are seeking a dynamic, experienced and results-oriented ad technology product manager to help drive incremental revenue opportunities and support the growth of News 12's array of digital products. This role is pivotal in driving the strategic development, implementation, and optimization of advertising products to help maximize revenue while maintaining a user-friendly experience for our audience. As a product manager focused on ads technology, you will work cross-functionally with engineering, design, editorial, and business development teams to create, refine, and optimize our advertising solutions for desktop, mobile web, and mobile apps. Responsibilities Define and prioritize the advertising technology product roadmap based on business goals, competitive analysis, and user insights. Deep understanding of the digital advertising ecosystem, including programmatic advertising, ad exchanges, SSPs, and DSPs. Identify and assess new ad formats, technologies, and partnerships that align with the company's revenue and impressions goals. Use data-driven insights to assess performance, identify opportunities for improvement, and make informed development product life-cycle decisions. Partner with the data team to track key performance metrics (e.g., viewability, click-through rates, revenue per mille (RPM), etc.) and optimize ad formats and placements. Collaborate with engineering to create and steward non-functional requirements such as security, usability, reliability, scalability, and performance. Conduct A/B testing to drive continuous improvement in user engagement and revenue. Collaborate with stakeholders across editorial, sales, marketing, and engineering teams to gather detailed functional requirements in writing for ad products and technology needs. Conduct interviews, workshops, and surveys with internal teams and external clients to understand business needs, technical constraints, and desired user experiences. Act as the primary point of contact for stakeholders during the requirements-gathering phase, providing clear communication and managing expectations effectively. Identify other growth opportunities such as improved ad functionality, increased visibility in high trafficked areas and develop strategies for unsold inventory. Stay informed of emerging trends and best practices in digital advertising, especially within the news and publishing sectors. Qualifications Bachelor's degree in business, marketing, computer science, or a related field; an MBA or relevant advanced degree is a plus. 4 - 7+ years of product management experience, with a strong focus on ad tech, digital advertising, or revenue-generating products. Experience working with companies such as Freewheel and systems like OpenWrap, Prebid, and GAM. Experience with ad metrics, analytics tools (e.g., Google Analytics, Looker), and A/B testing. Proven ability to manage complex projects, prioritize tasks, and drive results in a fast-paced environment. Excellent communication and interpersonal skills, with the ability to work effectively across teams and levels. Strong analytical and problem-solving skills, with a data-driven approach to decision-making. We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details. This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $123,379.00-$202,694.00/year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.