Product Manager

Product Manager, Full-Time, Hybrid, Easton, PA

GENERAL SUMMARY:

Product Manager position provides business and marketing leadership of assigned platform business, planning and execution for full product life cycle planning. Emphasis is on strategic product roadmap developed to meet business needs and driven by consumer, customer, market and category insights. Platform/program/product innovation, agility, new product development, general business acumen and executional excellence are required, as well as cross-functional collaboration.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Provide cross-functional leadership, marketing direction and guidance for assigned product categories.
• Develop annual product segment strategic plan aligned with global growth goals set by leadership, and implement tactical execution of plan; utilizing consumer, customer, pricing, market insights and developing trends.
• Responsible for short and long-term profitability and of assigned businesses.
• Analyze and action internal, external data to drive business forecasting recommendations. Should be comfortable with revenue, point of sale, syndicated and data analysis.
• Cross-functional leadership across all aspects of product development, including but not limited to product design, engineering, creative, packaging, R&D, insights, finance, operations teams.
• Collaborate with marketing peers, sales, and marketing demand creation teams globally to drive executional excellence.
• Collaborate with insights team for relevant qualitative and quantitative customer, shopper and consumer research, integrating insights into business management and strategy.
• Work with appropriate cross-functional and international partners on cost savings, SKU rationalization and obsolete and slow-moving inventory disposition as required.
• Present business performance, product launches, and strategic plans to management, sales force, media, customers and other internal and external partners as needed.

JOB SPECIFICATIONS:

• Bachelor's degree required in business field, preferably with a Marketing concentration. MBA preferred.
• Minimum 5 years marketing experience preferably in CPG, toy company or kid marketing / consumer marketing
• Working business knowledge: data analytics, finance, operations, sales, insights, strategic planning, with 2+ years management experience (P&L responsibility preferred)
• Cross-functional team leadership and product development experience; preferably with hard goods, toys, and/or chemical
• Proficient in MS Office including Word, Excel, PowerPoint
• Strategic and solution-minded, with excellent organizational skills with ability to manage multiple projects
• Strong communication and poised, confident presentation skills
• Results driven with ability meet expectations of company-, consumer- and customer- objectives with control and agility
• Innovative / creative thinker with ability to champion new ideas and motivate teams to accomplish goals
• Needs minimal supervision, self-starter

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at Crayola
We will cultivate diversity and create a culture of inclusion for our collective brands - one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola's Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.