Digital Marketing Specialist

About us:

DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by- products from nearly 200,000 customers across the U.S. food service industry and repurposes it into valuable new resources. Our employees and customers help create a greener planet and a more sustainable future. Watch this video about our company.

About the role: We seek a dynamic and creative individual to join the DAR PRO marketing team. You will collaborate with marketing, sales, and service teams to develop targeted campaigns that promote our brand and engage our audience through effective channels.

Your role will enhance customer retention, generate quality leads, and support sales initiatives by implementing competitive go-to-market programs and executing a content strategy that equips our sales team to meet customer needs and excel in the market.

You will help identify high-impact opportunities for marketing automation and tools that improve the customer journey. The ideal candidate will work with cross-functional teams to drive communication and outcomes that foster business growth.

Potential projects and responsibilities:

• Conduct research on industry topics, competitors, and
• Identify segments and opportunities to generate leads and boost
• Plan and execute digital marketing campaigns and analyze
• Manage social media, including content, scheduling, and
• Prepare branded video and image assets or oversee third-party design
• Craft content for different sales stages, including product descriptions, customer success stories, pitch decks, emails, FAQs, and website blogs.
• Collaborate on content for partner programs and external channels to extend our
• Use CRM to automate customer touchpoints, including cross-sell and upsell
• Support the launch and adoption of products or technology, such as a customer
• Communicate campaign updates to internal stakeholders and solicit
• Support trade show strategy to enhance engagement and
• Lead your project calls and ensure deliverables are on
• Stay updated on the latest digital marketing trends and
• Perform general marketing administrative tasks and other duties as

Minimum Qualifications

• Bachelor's Degree in marketing, journalism, design, communications or related field preferred or 3+ year of hands-on experience in marketing/communications setting
• Knowledge of digital marketing and advertising, including but not limited to social media, blogging, emails, display, account-based targeting and marketing automation
• Strong written and verbal communication skills, along with proficiency in content
• Proficient with Microsoft Office Suite, including Outlook, Excel, Word, PowerPoint
• Excellent organization skills with ability to juggle numerous time-sensitive projects

Preferred Qualifications

• Self-starter with great problem-solving and research skills
• Creative, out-of-the-box thinker with determination to bring ideas to life
• Ability to work closely with a team and collaborate daily
• Experience in Adobe Creative Suite, Canva or other photo and video editing software
• Knowledge of important marketing metrics - website visitors, email click-thru rates, MQLs, conversion and close rates, etc.
• Familiar with CRM, Marketing Automation, Google Analytics/Ads and basic HTML

Physical Demands

• Frequently must sit for extended
• Occasionally walk, bend, balance, or
• Regularly required to reach with hands or

Work Environment

• Job functions will be carried out in an office
• Less than 10% domestic

Darling Ingredients Inc. is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or, protected veteran status. EEO is the Law: If you would like more information, please click on the link or paste into your browser: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf