SEO Specialist

Job Duties: Develop and implement advanced search engine optimization technologies to expand the company’s leads and opportunities, support the implementation of targeted marketing campaigns, and optimize lead generation efforts to establish a strong sales pipeline. Specifically,

Ø Develop search-engine rules and keyword rules to generate better search results and attract more visitors and users.

Ø Optimize website and social media pages in order to create a positive user experience, growing website traffic, lead generation, and brand awareness.

Ø Utilize SEO tools (Google Analytics, Google Search Console, SEO PowerSuite, and SEMrush) and B2B database for comprehensive keyword research and analysis. Utilize the research result to identify high-potential target keywords.

Ø Analyze web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, and cost per click, to identify areas of site improvement.

Ø Constantly check search terms, rankings, and analytics to monitor and analyze website and social media performance, provide regular reports on organic and paid search traffic, keyword rankings, and other relevant metrics, and make recommendations for improvement.

Ø Monitor search results of company’s website and social media in major public search engines. Optimize search results ranking in major search engines by optimizing web source code according to different ranking algorithms.

Ø Perform ongoing research, discovery and optimization for new relevant keywords to enhance the company’s marketing strategies, including content for marketing campaigns and webinar topics.

Job Requirements:

Bachelor’s degree in Computer Science, Information Technology, Computer Information Systems, or a closely related field.

Apply:

If you are interested in this position, please email resume to hr@biocytogen.com, CiteRef#SEO0225.