Corp Manager - Shop MKT NRS LS

About us:

• Privately owned and operated with 100+ years of historical strength and stability
• Dedicated to supporting internal career growth through on job training, learning and opportunity for career advancement
• Excellent Total Value Benefits Package to include:
• Two weeks paid vacation within first year
• Comprehensive Medical Preferred Provider Plan
• Dental, vision, flex spending
• Employee Assistance Program
• Company paid life insurance ($50,000)
• Additional optional insurance (accident, critical illness, universal life, home & auto)
• Paid maternity & paternity leave
• Paid holiday & sick time
• 401(k) match (50% on first 6%; plus an additional annual match of up to 3%)
• Exclusive employee discounts (cell phone, event tickets, gym membership, car buying, hotels, car rentals, technology needs and much more)
• Competitive Compensation
• Fast paced environment promotes a healthy lifestyle
• For qualified candidates we offer an amazing CDL Tuition Program reimbursable up to $5250 for CDL school tuition - ask your Recruiter for details
  

The Corp Manager - Shopper Marketing NRS Large Store is responsible for leading Shopper Marketing programs for national retail accounts within large store channels led by Coca-Cola UNITED, working closely with NRS Directors, customers, brand partners, region, and corporate marketing teams.

• Carries out responsibilities in accordance with the UNITED policies and applicable laws
• Understands relevant channel, category, and consumer behavior trends that impact beverage decision making to help develop annual Large Store NRS Customer Channel Plans based on UNITED priorities and/or parent company initiatives (Wal-Mart, Kroger, Publix, SEG, Target, Food Lion, Sam's, Costco).
• Expert in understanding each customer's business model, objectives, and marketing/media platforms
• Understanding of bottler economics and ability to analyze business results in margin minder and/or Power BI reports
• Understanding of UNITED's strategic plan, financials, annual business plan priorities, and Big Bets
• Leverages relevant Brand partnerships and Marketing Assets to build promotions or incentives that drive display activity, engage with consumers, and increase volume and revenue
• Works closely with National Retail Sales (NRS) Directors and their analysts, RGM, and Franchise to bring solution-based Shopper Marketing programming to key customers
• Analyzes business results and provides recommendations for annual NRS Shopper Marketing initiatives and expenditures, working closely with the Creative Activation Manager to project and track spend
• Creates and maintains planned NRS Shopper Marketing information and front-line selling materials for customer meetings, planning meetings, RU Ready calls, PicOS, and routine region marketing meetings
• Directs and manages project implementation from beginning to end
• Spends time in the trade with NRS Directors and Region Sales Teams
• Stays closely linked with National Shopper Marketing teams to leverage tools already available and/or seek support
• Explores and presents merchandising solutions for hypers and large store customers that can be commercialized across UNITED including racks, barrels, coolers display units, coupons, and messaging
• Works closely with Region Marketing teams to understand NRS customer specific opportunities and identify selling tools needed
• Works closely with RGM to conduct post analysis on all Shopper Marketing programs providing insights and recommendations for future campaigns
• Understanding of ecommerce and digital media
• Performs appropriate duties as assigned by management

• Minimum age 18 years old
• Valid driver's license required and obligation to maintain compliance with UNITED fleet policy
• Regular and prompt attendance is an essential function of the job
• Ability to read, write and speak English
• Ability to maintain a neat professional appearance within Company guidelines
• Ability to maintain safety and security of Company assets
• Strong leadership and organizational skills
• Ability to influence key stakeholders
• Ability to quickly learn Internal UNITED systems and External NAOU systems
• Ability to utilize all Company provided resources and technology
• Build and maintain relationships across all levels of the business
• Exceptional communication, collaboration, organizational and people management skills
• Project management supported by strong organizational and problem-solving skills
• Proven ability to coach and manage the needs and concerns of multiple associates
• Ability to write reports, business correspondence, and produce selling stories and customer presentations
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
• Ability to calculate figures and amounts such as discounts, interest, commissions
• Strategic thinking skills along with problem-solving and solid analytical skills
• Ability to deal with problems involving several concrete variables in standardized situations
• Experience calling on customers
• Experience with consumer/shopper insights and trends
• Experience with annual business and customer planning
• Ability to work independently and collaboratively
• Proficient knowledge of Microsoft Suite (Word, PowerPoint, SharePoint, and Excel) required
• Bachelor's degree (B. A.) from four-year College or university; or 7 years or more related experience and/or training; or equivalent combination of education and experience
• Shopper Marketing digital media experience required
• Ability to travel up to 25%

Position will be required to comply with the CCBCU Personal Protective Equipment Program. Position is required to wear safety toed shoes when performing the following tasks: Operating Powered Industrial Equipment or Working in an Area where Powered Industrial Equipment is in use, Fleet Maintenance, Working with Palletized Product, Use of Hand Trucks/Dollies to Deliver Product, Cooler Services, etc.

(X) None = 0% (0 hrs)

(L) Limited = 1% (1 hr)

(O) Occasionally = 2%-25% (1-2 hrs)

(F) Frequently = 26%-50% (3-4 hrs)

(R) Repeatedly = 51%-75% (5-6 hrs)

(C) Continuously = 76%-100% (7+ hrs)