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Sr SEO/Web Marketing Analyst

State Farm
United States, Arizona, Tempe
Feb 21, 2025

Sr SEO/Web Marketing Analyst

US-IL-Bloomington

Job ID: 2025-40328
Type: Regular Full Time
# of Openings: 1
Category: Marketing, Design, and Communications
Bloomington, IL

Overview

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!



Responsibilities

  • Develop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights with key business partners across the organization.
  • Evangelize and educate stakeholders throughout the organization by sharing the opportunity of SEO within several disciplines (UX, Marketing, Content, Local, etc.)
  • Perform topic and keyword research and competitive analysis to guide SEO strategy across different digital properties.
  • Work cross-functionally with product, UX, paid, and brand teams to align SEO with companywide business goals and objectives. Coordinate implementation with internal and external teams
  • Champion data-driven testing initiatives to identify opportunities and scale acquisition efficiently
  • Develop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders.
  • Functions with highest level of autonomy on requests/projects/problems of highly complex business issues
  • Uses highly specialized technical skills and industry knowledge to provide leadership to team on project/programs
  • Prioritizes individual and team projects based on urgency, complexity, and importance to the enterprise
  • Maintains in-depth understanding of product landscape and applications for advanced analytics, as well as attribution management and tracking
  • Serves as change advocate, championing initiatives, efforts, and sets direction in area of expertise
  • Considered a subject matter resource and maintains relationships by utilizing expertise in one or more areas of digital marketing or performance marketing channels
  • Applies business and information technology industry trends and best practices to align to State Farm strategic goals
  • Effectively creates and communicates messages/results to wide range of both internal and external audiences
  • Recognizes and leverages opportunities to initiate and conduct research for the benefit of the enterprise


Qualifications

  • 5+ years of hands-on SEO experience in developing, leading, and implementing SEO strategies and recommendations
  • Extensive knowledge of current SEO best practices with strong technical SEO background experience or another area of expertise within SEO (ex: Content, Local, AI/Automation)
  • Advanced communication and presentation skills with ability to convey complex ideas to executive level audiences
  • Advanced collaboration skills in partnering/working across different business areas (UX, developers, engineers, public affairs, social, etc.) to implement recommended SEO recommendations
  • Advanced experience with Google Analytics and Google Search Console tools
  • Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Moz
  • Professional experience with website analytics tools (i.e. Moz, Google Analytics, etc.)
  • Experience optimizing SEO for large scale content management systems such as Adobe Experience Manager
  • Excellent analytical, prioritization, organizational, and quantitative skills


Please see job description

PI262033166

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