Product Marketing Manager, Adobe Marketo Engage

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Feb 12, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Ready to accelerate your career in product marketing? Join the company that is changing the world through digital experiences - Adobe.Adobe Marketo Engage is the leading marketing automation solution designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo Engage is setting the innovation agenda for marketing technology today. Adobe is looking for a Product Marketing Manager to join the Marketo Engage Product Marketing team. This team is focused specifically on making the Marketo Engage product line a success within the Adobe Experience Cloud Portfolio. This position is a critical member of the team with key responsibilities for growing our business by executing go-to-market strategies around the Marketo Engage offerings. Examples of programs you will be expected to drive include product positioning and launch activities, sales play development and enablement, business and competitive analysis and developing and delivering product content via blogs, webinars, training materials, etc. This is a high impact position and previous experience in product marketing or a related function is required.In addition, you possess a record of success in SaaS, software or technology product marketing, delivering measurable results.Deep understanding of B2B marketing will be critical for this role.You understand and love Go-To-Market and are comfortable switching between strategy and execution. You have the confidence and leadership skills to influence cross functional teams and command respect across all organizational levels and are comfortable in a dynamic, matrixed environment. What You'll Do Deeply understand our buyers and markets Empower our sales team to progress deals, through training and direct deal support Drive messaging and content strategies that appeal to potential and existing customers Create and manage a compelling set of sales tools and collateral Partner with Product Management to help shape product roadmap and vision Evangelize Marketo directly to analysts and potential customers in deals or events Understand the competitive landscape and train sales to win against competitors Develop strategic plans, market positioning, and value propositions What You Need to Succeed BS/BA and 5+ years related work experience required, MBA a plus. Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis Experience marketing world-class Software-as-a-Service products. Strong analytical, written, and verbal communication skills Experience presenting to large and small audiences both live and virtual "High-horsepower" thinker - "High Execution" doer Ability to work across organizational lines and influence without authority Comfortable in a fast moving, dynamic environment Highly skilled at critical decision-making Experience with marketing automation, campaign management, digital marketing or email marketing platforms or marketing to marketers a plus. Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $97,600 -- $175,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.