VP, Director MarTech Enablement
MRM McCann | |
United States, Michigan, Birmingham | |
Jan 30, 2025 | |
We are looking for a visionary leader to spearhead the development and execution of marketing technology strategies that drive organizational growth. This role demands a team-centric, results-driven professional who thrives in complex environments and can effectively align cross-functional teams to achieve long-term business objectives. Key Responsibilities: * Strategic Leadership: Proactively identify and capitalize on technology-driven opportunities, crafting and executing innovative strategies with minimal supervision. Thrive in ambiguity and make data-backed decisions that align with organizational goals in a fast-changing market. * Collaboration & Influence: Partner with senior leadership, management, and key stakeholders to influence strategic initiatives. Build strong, trusted relationships to ensure alignment between marketing technology and broader business objectives. * Executive Communication: Demonstrate exceptional executive presence, delivering persuasive presentations and driving high-level discussions. Influence senior leaders and external partners through clear, effective communication and strong negotiation skills. * Digital Innovation: Stay ahead of emerging trends and technologies in the digital marketing space. Leverage new tools and platforms to drive marketing efficiency, improve customer experiences, and maximize ROI. Qualifications: * 10+ years of experience in analytics implementation, tag management, MarTech strategy. * Expertise in Adobe Analytics, AEP, and CDP solutions; hands-on experience with JavaScript, Python, and API integrations. * Proven leadership in consulting, enterprise implementations, and technical enablement. * Strong stakeholder management and ability to drive data transformation initiatives. Required Skills: * Proven track record of driving business results and technology adoption within complex, large-scale marketing operations. * Exceptional interpersonal, verbal, and written communication skills, with the ability to engage and influence stakeholders at all levels of the organization. * Strong problem-solving skills with a data-driven, solution-oriented mindset. * Expertise in building and leading high-performing teams in a collaborative, cross-functional environment. This role is ideal for a results-oriented leader passionate about data-driven decision-making and cutting-edge marketing technology. |