Sales Representative - LightWeld - Novi, MI

IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers, laser systems and laser technology. Headquartered in Marlborough, Mass., IPG has more than 6,500 employees in more than 30 locations worldwide.

Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent in an engaged, diverse, and thriving workforce that drives a sustainable future for our company and society. Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits.

The successful candidates will interact heavily with personnel in the business groups as well as corporate functions. You will be a key financial team member, providing valuable accounting financial information that will be used to make business decisions that directly impact the company's bottom line. Must be able to both identify and resolve issues at a high level and process detailed transaction.

JOB SUMMARY

IPG Photonics is seeking a highly motivated and customer-focused Sales Representative to drive direct sales of our innovative LightWELD product line. LightWELD, a hand-held laser welder, is reshaping the traditional welding market with its advanced laser technology. In this role, you will be responsible for identifying and engaging potential customers, managing the full sales cycle, and demonstrating the unique benefits of LightWELD to drive adoption in various industries. This position offers an exciting opportunity for a sales professional to be part of a high-growth segment with cutting-edge technology.

JOB FUNCTIONS

Duties/Responsibilities:

• Direct Sales Execution: Own and manage the full sales cycle for LightWELD products, from prospecting and lead qualification through to closing, with a focus on direct customer engagement.
• Lead Generation: Identify and develop new business opportunities through cold calling, outreach, and follow-up on leads generated by marketing, tradeshows, and product demonstrations.
• Customer Relationship Management: Build and maintain strong relationships with customers, understanding their needs, and positioning LightWELD as the ideal solution to meet their welding requirements.
• Product Demonstrations: Conduct hands-on demonstrations and presentations to showcase LightWELD's capabilities, addressing customer questions and highlighting the product's unique value.
• Sales Strategy Implementation: Collaborate with the LightWELD sales team to align on sales strategies, share market insights, and refine approaches to drive growth and customer satisfaction.
• Customer Service Excellence: Deliver exceptional customer service by responding to inquiries and providing timely, professional support throughout the sales process.
• Pipeline Management: Maintain detailed records of all sales activities and opportunities within the CRM system, providing regular updates to management on sales pipeline and forecasting.
• Market Insight Collection: Gather and report customer feedback and market insights to help refine LightWELD's product offerings and positioning.
• Perform other essential duties as assigned.

Education and Experience:

• Bachelor's degree in business, marketing, or a related field, or equivalent work experience
• Minimum 1+ year of sales experience, preferably in a related industry

Knowledge, Skills, and Abilities:

• Strong communication and interpersonal skills, with a customer-oriented mindset.
• Basic negotiation and presentation skills.
• Ability to establish and build rapport with new clients.
• Follow structured sales processes and meet clearly defined targets under close supervision.
• Respond effectively to customer inquiries and escalate complex issues to senior colleagues.
• Excellent organizational skills and attention to detail.
• Ability to work independently and take initiative to drive sales results.
• Experience with Microsoft Office Suite and CRM software (Dynamics 365 preferred).
• Ability to learn technical concepts and explain them clearly to customers.
• Self-motivation and enthusiasm are essential to generate various sales opportunities.
• Detailed oriented and strong time management skills.
• Ability to work independently and in a team environment.
• Ability to multitask and prioritize effectively.
• Strong English language communications skills - written and verbal.

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