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Marketing Communications Manager

Wilden Pump & Engineering LLC
United States, Michigan, Grand Rapids
1809 Century Avenue Southwest (Show on map)
Jan 30, 2025

PSG is the global pump, metering and dispensing-solution expert, enabling the safe and efficient transfer of critical and valuable fluids that require optimal performance and reliability in applications where it matters most. Additionally, PSG is a leading provider of flow meters designed to reduce waste and downtime while accurately measuring, monitoring and controlling the distribution of fluids. Headquartered in Downers Grove, IL, USA, PSG is comprised of several world-class brands, including Abaque, All-Flo, Almatec, Blackmer, Ebsray, em-tec, Griswold, Hydro, Malema, Mouvex, Neptune, PSG Biotech, Quantex, Quattroflow, and Wilden. PSG products are manufactured on three continents - North America, Europe, and Asia - in state-of-the-art facilities that practice lean manufacturing and are ISO-certified. PSG is part of the Pumps & Process Solutions segment of Dover Corporation. For additional information on PSG, please visitpsgdover.com.

We thrive on winning and being number one; and are always looking to add the best and brightest to our talented team of professionals. PSG offers aunique combinationof the both small company atmosphere: with anownership mindset that allows you to make close-to-the-customer decisions; an innovative approach in seeing beyond what is possible today andentrepreneurial spirit in thepursuit of new opportunities; combined with benefits of a large company's scale, tools, expertise, and financial strength with Dover. Join PSG, a growing global company where your curiosity, hard work and ambition is rewarded with exceptional career opportunities in a friendly & fast paced environment.

PSG is part of the Pumps and Process Solutions segment of the Dover Corporation (NYSE: DOV). Dover is a diversified global manufacturer and solutions provider with annual revenue of approximately $8 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments. Recognized for our entrepreneurial approach for over 65 years, our team of over 25,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible.

Position Summary:

This is a hands-on marketing position that is responsible for development and implementation of marketing and communications strategies for assigned brand(s) that are aligned with PSG's objectives and goals. Marketing strategies and tactics will be focused on improving our customer experience, growing our business, and supporting other business objectives as assigned.

The Marketing Manager will be responsible for key brands/products and communication strategies within select vertical markets to ensure alignment with our commercial strategies and brand standards. This position will assist with Voice of Customer (VOC), marketing analytics and market intelligence.

Essential Duties and Responsibilities:

  • Design, implement, and execute internal and external marketing communications plan for individual brands, which includes campaigns, advertising, public relations, events, sponsorships, tradeshows, OEMs, technical specifications, marketing materials/collateral, compelling content, etc.
  • Develop plan and tactics for brands, product launches, lead generation and lead nurturing as well as follow up reporting
  • Formulate, implement, measure, and adjust marketing campaigns and other tactics to achieve desired business results
  • Manage online presence for assigned brand, and collaborate with others within the Dover Digital ecosystem and outside partners to execute the online strategy, including websites and social posts
  • Work closely with Digital, Product Management, agency personnel and others to develop, distribute, and manage content through the Content Management System (CMS)
  • Manage all trademarks, copyrights and other proprietary marketing materials associated with assigned brands and their product lines
  • Coordinate with PSG Product Managers on all new product development and sustaining initiatives and their priority, and achieve required deliverables on the required schedule.
  • Directs and creates marketing assets that are aligned with our brand standards, Global sales strategies and Business development strategies
  • Works with Multi-Disciplines - Marketing, Product Management, Sales, Engineering, Business Development, Legal, Compliance - to Develop Go-To-Market Strategy, including some international locations
  • Collaborates with and directs the work of external marketing agencies and partners
  • Executes External & Internal communications
  • Manages Marketing Budget, Content Calendar, and demonstrates the ROI of marketing programs
  • Domestic and international travel up to 20%
  • All other duties assigned

Qualifications / Requirements:

Education: Bachelor Degree in Business, Marketing, Engineering or related field. MBA level or advanced degree preferred.

Experience:

  • 5+ years' experience in marketing, product marketing and/or related fields
  • Experience in B2B Industrial Sales & Marketing, with specific experience in developing, implementing, and managing the marketing communications strategy and associated tactics
  • Must be willing to travel and work within a global environment
  • Fluid Management, Pump Knowledge, Fluid Handling experience desired

Desired Characteristics:

  • Advanced Microsoft Office Skills (Word, Excel, PowerPoint)
  • Working knowledge of marketing automation tools, CMS Platforms, and other online tools (such as AEM, Marketo, Sitefinity, Hubspot, Google Analytics, etc...)
  • Excellent communication skills - verbal and written, including copywriting skills
  • Strong understanding of SEO (i.e. organic methods) and SEM (i.e. paid methods) including its relationship to content creation/management and desired results
  • Channel management and marketing experience
  • Working knowledge of Adobe Creative Suite (InDesign, Photo Shop, Illustrator) preferred
  • Outstanding listening, and interpersonal skills at all levels of the organization
  • Ability to multi-task and perform in a fast pace, dynamic environment
  • Ability to stay current on new marketing methodologies and technologies
  • Impeccable organization and efficiency skills; strong attention to detail
  • Self-sufficient and self-motivated, works with little supervision.
  • Strong team player, work ethic, passionate and a commitment to win
  • Ability to influence in a matrixed environment and lead teams without solid line reporting
  • Experience in managing an integrated B2B marketing and communications agency

Work Arrangement : Onsite

Salary Range : $87,300.00 - $112,000.00

We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Fraudulent Recruiting Disclaimer: Dover Corporation and our affiliated operating companies want to alert applicants to internet job posting fraud, where parties posing as Dover employees, recruiters, or other agents, try to engage with online candidates in an attempt to steal personal and/or financial information. We do not endorse or engage in any recruitment practices that involve payment or personal information outside of our official application and hiring process. Please verify the authenticity of an invitation to apply for a job, or for a job offer by contacting us directly through our Dover and affiliated operating company websites at https://careers.dovercorporation.com/. To learn how you can protect yourself, review our Recruitment Fraud Notice on our careers site.

This position may be located in:Americas : United States : Michigan : Grand Rapids

Sub Division :Oakbrook Terrace

Job Requisition ID :59353

Job Function : Marketing

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contactaccommodations@psgdover.comfor assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.

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