Media and AdTech Partnerships Lead (Global Media COE)

Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence). We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo and country marketers, other functional COEs and our creative and media agencies to develop global strategies to be activated in our priority markets and beyond.

The Partnerships role will be responsible for developing and executing strategic agreements with digital media companies, in addition to AdTech and MarTech companies. These agreements are named Joint Business Partnerships (JBPs) that will provide benefits to Lenovo - often at the global level across several geos. This role will be a point person in architecting the deals while working across teams/departments to ensure that their needs are considered. These JBPs are important for the company as they help drive not only cost efficiencies for our paid media efforts but also set up testing of innovative ad formats/sponsorships.

The ideal candidate is a sophisticated and well-rounded strategist, analyst and thought leader; someone who is effective in planning for short-term and long-term success, who is curious, creative, persistent, thorough, extremely detail-oriented, collaborative, and fast.

Key responsibilities:

• Identify the partners with whom we should work each fiscal year based on company goals, target audiences, and past performance
• Keep track of the details of each Joint Business Partnership to ensure Lenovo obtains the benefits of each deal
• Develop and execute a comprehensive partnership strategy aligned with Lenovo's overall marketing and business objectives
• Research, identify, and build relationships with potential partners, including media platforms, marketing technology providers, and ad tech vendors
• Lead contract negotiations to secure favorable terms and ensure compliance with company policies
• Develop and maintain partnership performance metrics, ensuring alignment with KPIs and business goals
• Commanding knowledge of new digital media opportunities, technologies, legal requirements, trends and competition. From this knowledge, make recommendations for our operations and Information infrastructure
• Leveraging trend analysis, tracking, and other reporting across content type and channel (site traffic, social networks) to ensure KPIs are met, and resources optimized. Conducting ongoing enhancements and improvements in the digital media ecosystem to optimize outcomes
• Partnering with key stakeholders to deliver on the marketing technology roadmap. Identifying key milestones that will improve team efficiency. Implement processes/frameworks to streamline manual work that can be automated.

Basic Requirements:

• Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field
• 8+ years of experience in digital media strategy, planning, and buying
• Proficiency with media planning and buying platforms, such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk

• Familiarity with subscriber business models, customer base management and lifecycle engagement tactics, techniques and practices
• Experienced manager of large-scale marketing budgets, forecasting, and ROI analysis
• Experience with emerging media trends and platforms, such as connected TV, OTT, and digital out-of-home
• Strong analytical skills, with experience using data to inform media strategy and decision-making
• Strong leadership and people management skills, with experience managing teams of media planners, buyers, and analysts