GENERAL SUMMARY: Under the direction of the marketing manager, this position assists the marketing staff in developing and implementing marketing strategies and tactics designed to support system growth objectives and increase brand awareness among key target audiences (e.g. prospective patients, caregivers, referring physicians, etc.). The marketing intern will manage projects from conception through measurement using strategic marketing resources, including market intelligence, performance data evaluation, target audience demographics, search analytics and ROI measurement tools. As an integrated team member, the marketing intern may work with staff in all areas of the marketing spectrum, including strategic planning, marketing communication, brand management, content strategy, web design, analytics, digital marketing, social media, reputation management, CRM, data analysis and creative development. JOB RESPONSIBILITIES:
- Assist in the development, management and implementation of marketing plans for internal clients. Tactics may include: brochures, traditional and digital advertising campaigns, posters, direct mail, flyers and paid search strategies.
- Assist in the creation of written, digital, social and video content for use on corporate website, blog and social media properties.
- Assist in planning and coordinating marketing events, including lectures and community classes.
- Work closely with creative resources (writers, designers, photographers, videographers) and print vendors as needed to deliver final product.
- Assist in developing and assembling various corporate direct marketing efforts, i.e. mailings and informational packets.
- Collaborate with other teams on campaigns as needed, including web, public relations and system communications.
ESSENTIAL DUTIES & SKILLS:
- Strong written communication skills, including grammar, spelling and punctuation. Knowledge of Associated Press style guidelines a plus.
- Deadline driven and detail oriented with ability to work independently while managing numerous projects and customers using creative problem solving.
- Strong customer orientation and commitment to superior service.
- Strong critical thinking and verbal communication skills.
- Ability to work independently or virtually.
- Working knowledge of social media, i.e. Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn
- Microsoft Office proficiency required.
EDUCATION AND EXPERIENCE:
- A qualified candidate must be enrolled in or have graduated from a four-year college or university with a concentration in marketing, advertising, communication, business administration or related field.
- Candidate must have good academic standing and achieved junior-level status or above.
- Candidate must have excellent interpersonal skills and be guided by a compelling client/customer orientation and commitment to superior service.
QUALIFICATIONS:
- A qualified individual must be able to perform each essential duty competently.
- The requirements listed above are representative of the knowledge, skill, and/or ability required.
Additional Information
- Organization: Corporate Services
- Department: Marketing
- Shift: Day Job
- Union Code: Not Applicable
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Henry Ford Health System
Feb 21, 2025