New

Global Marketing: Lead AIM Insights

Chiesi
United States, Massachusetts, Boston
One Boston Place, Suite 4000 (Show on map)
Jan 22, 2025
*About us* Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years' experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people's quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care). We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels. We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. *Chiesi USA* Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work. At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work. *What we offer* Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that "Every one of us is different. Every one of us is Chiesi." *Who we are looking for* Purpose Reporting to the Senior Director, New Product Planning/Insights and Patient Identification, the Director will be responsible for leading the analysis of market trends, customer behavior and industry insights to inform strategic decision-making for new and existing brands within Chiesi's LSD Portfolio. In addition, the Director will be responsible for identifying data sources and analytical techniques to assist the marketing and sales teams in patient identification. The role will be Global in scope. The ideal candidate is capable of developing a coherent data collection strategy for providing business insights supporting successful product launches, in-line product growth, evaluation of business development opportunities and therapy area forecasts. Candidate should be able to collect and integrate insights from a variety of data sources including primary, secondary and competitive intelligence. This is a hybrid position that is based in Boston, MA and will require approximately 25% travel. Travel will vary based upon projects and internal/external meetings. Main Responsibilities Strategic Planning: Develop and implement comprehensive strategies for the successful launch of new products, considering market trends, competitive landscape, and company goals. Cross-Functional Collaboration: Work closely with R&D, Marketing, Sales and other relevant departments to maximize the potential of new and existing products. Market Research: Design and execute qualitative and quantitative US and Global market research (vendor identification, methodology selection, questionnaire/discussion guide design, summary, presentation of results) Financial Analysis: Assist with evaluating the financial viability of new products Competitive Intelligence: Monitor and analyze competitors' activities and market dynamics to identify opportunities and threats Patient Identification: Use primary and secondary data sources to assist marketing and sales in locating HCPs managing patients with rare diseases Innovation: Collaborate in the planning, development, and deployment of new data solutions and evaluate and improve existing data solutions and dashboards Experience Required 10+ years pharmaceutical brand marketing, new product planning or insights experience Global commercial experience and Rare Disease experience preferred Global product launch experience preferred Solutions-oriented, strong analytical and presentation skills Creative, innovative, problem-solving approach Independent self-starter Willingness to travel approximately 25%, including some international travel. Travel will vary by month based upon projects and meetings. Previous experience in one or more rare disease therapy areas Strong analytical skills with attention to detail Ability to synthesize and communicate actionable insights Education Bachelor's degree in a life science; MBA, or advanced degree, preferred Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.